No, I don’t mean that you should open a retail store.
But pay attention to the trend. When the world’s biggest store starts closing stores, something is shifting. Even if it’s only a fraction of their stores.
It means something is not working.
And that my friends… Is a great thing for entrepreneurs.
Stop waiting until you get your marketing “perfect” before you share it. Yes, you need to do the basics like check your grammar and spelling.
But once you’ve done your best, post it.
Stop waiting until it’s “totally awesome”. It will never reach that stage if it’s just an idea in your mind. Or sitting in draft mode.
Share it with your community. No matter how small.
Find out what they relate to. Listen to what doesn’t make a connection. Be an observer.
And then you’ll be able to make EPIC content after you learn what your audience wants.
But in the interim, make some darn mistakes. No one is going to come down and give you a red “F”. But you will get a fail if you don’t get your message out there and start building your community…and making a difference in your future customer’s lives.
In this video, I focused the message on websites. But this concept can be applied to most areas of business.
Let me know your thoughts in the comments. Because I want you making some mistakes this month!!
“When inspiration wanes, how do you get the OOMPH to continue on?”
A few months ago, I was speaking to a group about social media strategies for small businesses. One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers.
We started talking offline. And something came up during our discussion. While she had a sizable following, she hadn’t sold anything to her audience. None of her ebooks. No affiliate ads. No online programs. Nada.
Please don’t miss the AWESOME marketing strategy that Beyonce’s team used. Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter.
Beyonce SLAYED her marketing.
Whether you are an expert or not even sure where to start with your own marketing, you can use these strategies. I’ll share two that are easy to implement with the time you already spending on your business.
I know. I know. There are 50 things that you want to sell. And probably 100 things that you are good at providing.
Don’t. It’s too confusing.
Share only three services when you talk to new prospects. People get confused when you are offering too many options. And they will move into the indecision mindset (aka won’t spend money) rather than buy from you.
Consider the last time YOU had to make a decision with too many options.
Don’t bother making New Year’s business resolutions this year. Make a two month or three month goal. Super busy and can’t see that far? Develop a two week goal.
Because New Year’s resolutions don’t work. You’ll lose focus too easy. Or find new goals and get distracted. And once you miss the target, you’ll lose valuable momentum.
I have been guilty of this myself. I sat down to plan my business goals this year. I tried a few times to visualize what I wanted for my business this year. And something kept coming up to distract me. And I couldn’t think big picture. So it hit me:
If you find selling hard, let me offer a suggestion which could make it easier:
Yes, stop telling people what you do. Don’t tell them your title. Or what your service offers. Or how many different colors, sizes, bells, and whistles your product comes with. And definitely don’t use industry terms to describe your business like everyone else does.