Tips for busy service based entrepreneurs who want to earn more
Do you have a LinkedIn account? Great! Get a stack of business cards – collecting dust – and add them to your account. The cards which frustrated you because, you didn’t know what to do after you first met the person.
Finding and building relationships is TOUGH when you run a service based business. You know that marketing is important – ie. attending networking events and conferences or meeting for coffee.
But every hour you spend marketing is a lost hour on a client project. I had it happen myself this week. I wanted to work on my social media marketing plan. But two clients called. And my planning went out the window.
Since it’s time consuming to maintain business relationships, consider LinkedIn as part of your marketing plan.
But enter the cards in manually. Why? Can’t you automatically upload them?
You can. But you’ll want to read more to see why I recommend the manual method. Even if you are time strapped. And even if you’d rather be doing anything BUT marketing.
If you are a one person business owner, you’ve probably had this occurrence. A business/professional issue. A personal issue. Something that causes you to get into a funk – aka you don’t want to get out of bed and your energy is totally lacking. You have no creativity.
I’ll share two tips for how you can embrace the funk…without letting it destroy your business.
Ever get stuck trying to figure out your company brand or mission statement? Those worksheets are hard in the early stages of your business. Because you have NO idea what matters most to you or your future customers.
Prefer to read it? Or don’t have any headphones handy? The edited transcript is below.
Why you need a vision board before you start your business
This is Malla Haridat here, helping you kick start your business.I am a small business coach and I love helping folks take their business to the next level.
I just came off of a week of having a nasty, nasty sinus cold, so if you still hear me very nasally, my apologies in advance.
But I’ve just had something in my spirit that I want to get out.
What is a Vision Board?
So, first of all for those of you that may not know what a Vision Board is. A Vision board is simple.It is you basically sitting down with your six-year-old self-cutting out visuals or words that call to you.
Because you can do this 1 thing and set better business goals next year
Take an honest look at your numbers.
I know. This isn’t the “whoo hooo we are goal setting ” moment that you wanted. No planners. No cool strategy maps. No vision boards or business plans.
Instead, it’s a quiet moment of reflection for some. Or a “Let’s come to the altar and pray ” moment for others.
All you need to do is ask yourself two questions:
How much did I make?
How much did I spend?
Do not JUDGE your wins or “fails”
If you are anything like the Type As I often work with, you’ll feel like a failure. It’s easy when you start thinking about your plans for the year. The comparisons with other businesses. And what you know in your heart your business can earn.
Instead consider yourself a researcher. Someone gathering data. Numbers that don’t mean anything. No stories.