I know. I know. There are 50 things that you want to sell. And probably 100 things that you are good at providing.
Don’t. It’s too confusing.
Share only three services when you talk to new prospects. People get confused when you are offering too many options. And they will move into the indecision mindset (aka won’t spend money) rather than buy from you.
Consider the last time YOU had to make a decision with too many options.
Don’t bother making New Year’s business resolutions this year. Make a two month or three month goal. Super busy and can’t see that far? Develop a two week goal.
Because New Year’s resolutions don’t work. You’ll lose focus too easy. Or find new goals and get distracted. And once you miss the target, you’ll lose valuable momentum.
I have been guilty of this myself. I sat down to plan my business goals this year. I tried a few times to visualize what I wanted for my business this year. And something kept coming up to distract me. And I couldn’t think big picture. So it hit me:
If you find selling hard, let me offer a suggestion which could make it easier:
Yes, stop telling people what you do. Don’t tell them your title. Or what your service offers. Or how many different colors, sizes, bells, and whistles your product comes with. And definitely don’t use industry terms to describe your business like everyone else does.
Do you wish you had a better way to answer the question: : “So what does your business do?”
You might be attending a networking event. Or a family dinner with distant cousins and relatives. Or a power house conference where you are meeting dozens of people over a few days.
How do you stand out?
How do you capture their attention so they want to know more?
Most people tend to introduce themselves based on what they do. It’s a default in our society to give your name and job title. The problem is that it doesn’t tell the listener what makes you stand out. There is no way to differentiate between you and others who offer the same service.
If you introduce yourself with your title, the listener is likely to lump you into a box. Tell them you are a graphic designer and they think of the last two people that they met who are designers. Even though your skills are different. Talk about your web design business and they visualize the last web designer who didn’t finish the project. Share that you are a coach or some new fancy category and they will often give you a blank stare.
So don’t start with your title. Answer this question instead:
My recent podcast on DogTrainersConnection with Bonnie Brown
Want tips on how you can earn more money in your micro-business while doing what you love? Then you’ll enjoy this podcast interview. I had the pleasure of being interviewed by Bonnie Brown, Founder of The Dog Trainers Connection. She asked a very powerful question for dog trainers who lovewhat they do but want help in growing their business.
Dog trainers – like most service professionals – have to juggle the dual task of serving their clients AND serving their OWN business – aka finding more clients and juggling the many roles of running a business. That’s not easy!!!
So I shared three powerful tips on how dog trainers and other service professionals can grow their biz.
Many people start businesses because of a moment of “Eureka”! They are in love with (Blank). Someone asks them to provide (blank) and hands them dollars for a job well done. The person providing (blank) thinks “I love this stuff and someone PAID me to do it?”. So they hang up their shingle and wait for the flood of customers to come and keep them doing what they love.
If you have a big network, you can run your business without paying alot of attention to your marketing. Your people will tell your story and keep your cash register ringing.
But if you’ve tapped out your existing friends and family network and know you want to grow your business