The #1 question I hear from Entrepreneurs

“Help me make more monnnneeeeeeeeeeyyyyy!”

Many people start businesses because of a moment of “Eureka”! They are in love with (Blank).  Someone asks them to provide (blank) and hands them dollars for a job well done.  The person providing (blank) thinks “I love this stuff and someone PAID me to do it?”. So they hang up their shingle and wait for the flood of customers to come and keep them doing what they love.

If you have a big network, you can run your business without paying alot of attention to your marketing.  Your people will tell your story and keep your cash register ringing.

But if you’ve tapped out your existing friends and family network and know you want to grow your business

Your sucky time management isn’t the problem with your business

Your sucky time management isn’t the problem with your business.  You don’t have a time management problem.  You haven’t even scratched the surface.  The real problem ishttp://mallaharidat.com

Your sucky time management isn’t the problem with your business. You haven’t even scratched the surface. The real problem is

It always seems like time is the enemy.  You aren’t making enough money because you can’t seem to get everything done?  There is too much “to do” and not enough time.

I hear this scenario all of the time from entrepreneurs.  I woke up motivated, Malla.  I had a PLAN!  A few marketing tasks.  Some sales calls.  And a list of operational tasks.  I knew it was going to happen.  But I fell off after:

  • one too long visit with my accountant and a reminder about taxes
  • a no call/no voicemail prospect who told me she was interested but has ignored all of my calls
  • and the three hours I spent messing around with that plug-in which still isn’t working on my website.

I get it!  But you don’t have a time management problem.  You haven’t even scratched the surface.  The real problem is

K.J. Naturals – 3 ways she is nailing her marketing game on Etsy

K.J. Naturals - 3 ways she is nailing her marketing game on Etsy.  Not only does she have a great product but is nailing her marketing strategy.  I highlight three ways below.  Check them out http://mallaharidat.com/etsy-and-k-j-naturals-how-one-artisan-is-nailing-her-marketing-game/

K.J. Naturals – 3 ways she is nailing her marketing game on Etsy. Not only does she have a great product but is nailing her marketing strategy. I highlight three ways below. Check them out http://mallaharidat.com/etsy-and-k-j-naturals-how-one-artisan-is-nailing-her-marketing-game/

I found KJ Naturals a few years ago during my ongoing OBSESSION for natural hair care products.  I am always on the hunt for products that keep my hair healthy, easy to style, and my pockets happy.  And when my daughter arrived with a different hair texture than mine, my obsession reached new heights.  I read every blog, watched hours of Youtube videos, and turned my bathroom in a mini hair care outlet.

I have a ton of products that I’ve bought once or twice.  But KJ Naturals is one of the few that I have purchased repeatedly.  Why?  Not only does she have a great product but is nailing her marketing strategy.  I highlight three ways below.  Check them out and think about how you can tweak these ideas and use them in your own business.   Because she definitely has me coming back again and again to her store!

 

Your hot mess: No you can’t serve all clients

Your hot mess: No you can’t serve all clients.  I’m just want you to STOP believing you can market to everyone. You are spending your too precious time and resources to prove it is possible. www.mallaharidat.com

No you can’t serve all clients. I’m just want you to STOP believing you can market to everyone. Here’s what you can do instead.

I’ve heard it a thousand times – “Malla, my service is perfect for E.V.E.R.Y.B.O.D.Y”.

No it’s not. You can’t sell to everyone.

But I get it. You need cash flow. You want to establish your business name. So you’ll sell to anyone who is willing to buy.

Let me recommend you try it this way: Pick one market. That you know and enjoy working with. And serve them well.

Do this 1 thing during the busy holidays for your business

Before you sit down to the holiday meal, do this one thing that will take NO time and help you build your business next year.

Take a moment to congratulate yourself on everything that you accomplished this year.

Whatttt? I’m not telling you to:

  • Review your marketing and tweak who you your ideal client is
  • Update your website
  • Work on your long things to do list
  • Revamp your website
  • Get to work on your sales plan (Which btw these are all good ideas if you’ve got 30 min or more!!)

Nope. I want you to take some serious well deserved down time. Ignore the fact that you are not earning the money YET that you’d like. And spend quality time with family, friends, and doing what makes your heart happy this holiday season.

Let’s solve your Oct-Dec ’14 biz problems

Let’s solve your biz problems Yup. Send me your 2014 business goals and the top problems you are dealing with.

Y’all I’m going renegade here. Send me your “stuff” and I’ll help you solve your business problems. Yup. Send me your 2014 business goals and the top problems you are dealing with.

What amazing goodness do you get ??

I’ll help you put together the plan. The plan that will transform your business from a “round the clock frustration” into a business that lands your ideal clients. Seriously! With the right business model and plan in place – you can do this.

And yes, I’m having total compassion for grammar because I know you are up at midnight working on your business.

So how do you take advantage of this?

Start 2015 On The Positive!

Are you freaking out about the business goals that you wanted to achieve this year….and haven’t tackled?

Are you freaking out about the business goals that you wanted to achieve this year….and haven’t tackled?

Trust me, I can relate. It’s easy to get distracted from running your business:

  • Family obligations
  • Social events
  • Answering crazy emails
  • Bills
  • Serving current clients while you stress trying to get new ones

So if you glanced up in panic mode but are ready to take action, I’ve got two ideas for you:

Do you take a vacation while running your biz this summer?

Yes, Take a Vacation

Do you take a vacation while running your biz this summer? I feel your pain. An entrepreneur needs their rest. But they also need to make that paper.

Consider your vacation priority this summer. You’ve been working hard all year. And most businesses see a drop in sales during this time because their clients are on vacation/doing less. (And if you are rare one that has your busy season now, mark off your next vacation with a red pen on your calendar now!)

I know what you are going to tell me “But Malla, my business isn’t earning the type of money yet where I can afford a vacation”.

I feel your pain. An entrepreneur needs their rest. But they also need to make that paper.

Nail your first trade show booth

Nail your first trade show booth - Before you spend a dime on marketing materials and displays, travel and logistics, ask yourself this question:

Nail your first trade show booth – Before you spend a dime on marketing materials and displays, travel and logistics, ask yourself this question:

Taking the plunge and exhibiting at an upcoming trade show/conference or large exhibit?  Exciting!

Before you spend a dime on marketing materials and displays, travel and logistics, ask yourself this question:

Why every entrepreneur needs an inner coach

Why every entrepreneur needs an inner coach - So after having access to all of the cash your business will ever need (I know, right?! lol) and the next hottest product that makes the next Apple release look like yesterday’s Cabbage Patch Kids, you need  the power of an inner coach.

Why every entrepreneur needs an inner coach – So after having access to all of the cash your business will ever need (I know, right?! lol) and the next hottest product that makes the next Apple release look like yesterday’s Cabbage Patch Kids, you need the power of an inner coach.


So after having access to all of the cash your business will ever need (I know, right?! lol) and the next hottest product that makes the next Apple release look like yesterday’s Cabbage Patch Kids, you need  the power of an inner coach.

An inner coach?   It’s the internal voice that reminds you WHY your business was created and how much of an impact that you as an entrepreneur and your team will be able to make to your customers.  It’s the  story you tell yourself when things are going well and you can step back and cheer about the successes.  And it’s the same story that you need to remind yourself when you hit the roadblocks and need some SERIOUS encouragement.

And don’t pass it off just as some “mumbo jumbo encouragement hype”.

Because your mental story as an entrepreneur IS your business.  It’s one of the few areas that you have total control over in running your business.