3 reasons why you need to start sharing your personal brand in the midst of the craziness

(READ THE SUMMARY BELOW)

If you KNOW you need to start your business but have every excuse in the book:

  • You don’t have enough time
  • You need to learn how to use this tech tool
  • You need to start marketing
Anddddd you keep procrastinating
 
Here are insights on how you can present your personal brand BEFORE you start your business.

Why summer is a great time to tackle this business goal

With a drink in your hand

But you need to get clear first on what you want to focus on. And that's usually impossible while you are doing your day to day hustle.The AC is pumping.  The drinks are chilling.  And every supermarket is pushing charcoal and grills as you enter.  Yup.  It’s summer summer summer time.
 
I used to live for this time of year.  Even when I had my busiest client seasons.  (Yes, I was crazy enough to develop youth entrepreneurship programs.  Which meant my summers and evenings were always over-scheduled).  I loved this time of year because, people tend to slow down.  Breathe more.  Relax.  Which leads to creation and new ideas.
 
And for my entrepreneurs, this is a GREAT thing.  Because you have time to tackle this big business goal.  One that will make a HUGE difference for the second half of your year.

What ONE goal do you need to focus on ?

 

Now before you start screaming that I’m adding more work to your plate, consider this:

Listen to what your clients want like your life depends on it

Because your business DOES

Because your business can earn more when you do this

 

How often do you listen deeply to your clients?

  • Putting your personal agenda secondary
  • Taking your business and financial goals off the table
  • Where you listen to your people like it’s the first time you have ever worked with a client
  • And you are open to hearing the unfiltered truth

Let’s keep it real.  It’s HARD.  Because we have agendas.  Bills to pay.  Financial goals to reach.

But it’s a valuable practice that can help you start nailing MORE  financial goals.

Check out an “aha” I had recently.  I listened to attendees at a workshop I delivered.  And it really opened my eyes to how best to serve them.    

How 10 min with LinkedIn can help you build better business relationships

Tips for busy service based entrepreneurs who want to earn more

Finding and building relationships is TOUGH when you run a service based business. Learn why I recommend LinkedIn as one option for your marketing
Do you have a LinkedIn account?  Great!  Get a stack of business cards – collecting dust – and add them to your account.  The cards which frustrated you because, you didn’t know what to do after you first met the person.  
 
Finding and building relationships is TOUGH when you run a service based business.  You know that marketing is important  –  ie. attending networking events and conferences or meeting  for coffee.
 
But every hour you spend marketing is a lost hour on a client project.  I had it happen myself this week.  I wanted to work on my social media marketing plan.  But two clients called.  And my planning went out the window.  
 
Since it’s time consuming to maintain business relationships, consider LinkedIn as part of your marketing plan.  
 
But enter the cards in manually.  Why?  Can’t you automatically upload them?  
 
You can.  But you’ll want to read more to see why I recommend the manual method.  Even if you are time strapped.  And even if you’d rather be doing anything BUT marketing. 

 

If you are a one person business owner, you’ve probably had this occurrence. A business/professional issue. A personal issue. Something that causes you to get into a funk – aka you don’t want to get out of bed and your energy is totally lacking. You have no creativity.

I’ll share two tips for how you can embrace the funk…without letting it destroy your business.

Why I’m not bothered that we didn’t create vision boards at my recent workshop

If you want more than fancy doodads and trips, you'll look for these deeper visioning and goal setting opportunities. Y’all I hosted a vision board workshop. And we didn’t even get to the part where you create the board.  But, I couldn’t be happier!  LOL

Why this insanity you ask???

Because visions boards are about much more than pasting pretty pictures.  It is more than cutting fancy ads about the doodads you want or places you want to travel.

  • It’s about tapping into your core dreams.
  • Uncovering possibilities that you have buried.
  • And drafting a plan to bring this ideas to life.

Without feeling overwhelmed or stressed out.

Because here is something many entrepreneurial leaders know about goal setting and dreams:

Be the CEO of your business and do a vision board

When I first heard about vision boards, I thought they were for people who believed unicorn poop is magical and money trees do really grow. I was too busy sweating in the trenchesWhen I first heard about vision boards, I thought they were for people who believed unicorn poop is magical and money trees do really grow.   I was too busy sweating in the trenches.

  • Focusing on SWOT analysis and keeping the damn lights on
  • Finding new customers and keeping them happy
  • And my all time favorite, return on investment. Or as I like to think about it – will my blood, sweat, and tears today pay off tomorrow?

I didn’t have no stinkin’ time to be pasting pictures on a posterboard. I was building a business!

Until I realized recently how vision boards REALLY work.

Why you need a vision board before you start your business

Prefer to read it?  Or don’t have any headphones handy?  The edited transcript is below.

Why you need a vision board before you start your business

This is Malla Haridat here, helping you kick start your business.  I am a small business coach and I love helping folks take their business to the next level.

I just came off of a week of having a nasty, nasty sinus cold, so if you still hear me very nasally, my apologies in advance.

But I’ve just had something in my spirit that I want to get out.   

What is a Vision Board?

So, first of all for those of you that may not know what a Vision Board is. A Vision board is simple.  It is you basically sitting down with your six-year-old self-cutting out visuals or words that call to you.

Stop waiting. Start this before you need the $$$

There is something that entrepreneurs often forget when they are planning all of the details.

 

Nervous about flipping the switch to start your business?  Because you don’t have everything “all together” yet?

STOOOOPPPP the nonnnnnnsense.  You ain’t never gonna get it perfect. Just start.

  • Before you are ready
  • Before you have things organized
  • Or perfect

And for the ladies who are about to flip me the side eye……I’m talking to you.  Start telling people why you can help them solve their problems.  Before you are comfortable.

I was chatting with friend recently.  A really smart woman.  In school getting her Masters. Working full time and handling family and life responsibilities.

She knows I coach entrepreneurs.  She started proudly telling me about what she developed already  in the pre-launch stage of her business.

  • Legal status
  • Business cards
  • Location
  • Website

But there was something missing.  And it’s common for entrepreneurs who are creating businesses that connect their heart with their future invoices.