Make it easy for people to buy your services. Do this

Stop confusing your prospects. Focus on only three services

Promote only three packages.

I know.  I know.  There are 50 things that you want to sell.  And probably 100 things that you are good at providing.

Don’t.  It’s too confusing.

Share only three services when you talk to new prospects.  People get confused when you are offering too many options.  And they will move into the indecision mindset (aka won’t spend money) rather than buy from you.

Consider the last time YOU had to make a decision with too many options.  

How to get over your fear of writing your business plan

Smart entrepreneurs use measuring to blast through their failures.

 

  • Are you having panic attacks thinking about writing your business plan?
  • Hearing the voices of former  teachers telling you how bad your writing is?
  • Freezing up when you try to plan out what goals to focus on?
  • Or just B.O.R.E.D. out of your mind staring at the blank page?

Good!

Then you’ll be all ears when I reveal a secret about writing your business plan.

#No2016Resolutions for your business

#no2016 biz resolutions

Don’t bother making New Year’s business resolutions this year.  Make a two month or three month goal.  Super busy and can’t see that far?  Develop a  two week goal.

Why?

Because New Year’s resolutions don’t work.  You’ll lose focus too easy.  Or find new goals and get distracted.  And once you miss the target, you’ll lose valuable momentum.

I have been guilty of this myself.  I sat down to plan my business goals this year.  I tried a few times to visualize what I wanted for my business this year.  And something kept coming up to distract me.   And I couldn’t think big picture. So it hit me:

Want more sales? Start listening

Listen closely.Now build your company.

If you find selling hard, let me offer a suggestion which could make it easier:

  • Stop talking
  • Start listening

Yes, stop telling people what you do.  Don’t tell them your title.  Or what your service offers.  Or how many different colors, sizes, bells, and whistles your product comes with.  And definitely don’t use industry terms to describe your business like everyone else does.

Curious about how it works?  

1 Page Biz Plan

 

The 1 Page Biz Plan

SEIZE YOUR POTENTIAL!!!!

You’re Smart. There’s no doubt about that.

Yet, life’s sudden distractions and temporary obstacles can easily sidetrack even the best businesses.

Start the New Year off right with a plan that cuts through the weeds that have been hiding your road to success.

The 1 Page Biz Plan will speed to your goals by creating a plan that:

  • Cuts the fluff and is straight forward providing clarity
  • Easy to update
  • Tells you exactly what to do on Monday morning when you are struggling to get focused.

Eliminate the anxiety that comes along with not know what’s coming ahead. Spend less time worrying about what to do next and more time closing deals.

Click on the photo to download the guide!!

How to spark interest when asked “What do you do?”

Our actions and decisions today will shape the way we will be living in the future. (2)Do you wish you had a better way to answer the question: : “So what does your business do?”

You might be attending a networking event.  Or a family dinner with distant cousins and relatives.  Or a power house conference where you are meeting dozens of people over a few days.

  • How do you stand out?
  • How do you capture their attention so they want to know more?

Most people tend to introduce themselves based on what they do.  It’s a default in our society to give your name and job title.  The problem is that it doesn’t tell the listener what makes you stand out.  There is no way to differentiate between you and others who offer the same service.

If you introduce yourself with your title, the listener is likely to lump you into a box.  Tell them you are a graphic designer and they think of the last two people that they met who are designers.  Even though your skills are different. Talk about your web design business and they visualize the last web designer who didn’t finish the project.  Share that you are a coach or some new fancy category and they will often give you a blank stare.

So don’t start with your title.  Answer this question instead:

3 Tips to Grow Your Biz

My recent podcast on DogTrainersConnection with Bonnie Brown

Want tips on how you can earn more money in your micro-business while doing what you love?  Then you’ll enjoy this podcast interview.  I had the pleasure of being interviewed by Bonnie Brown, Founder of The Dog Trainers Connection.  She asked a very powerful question for dog trainers who love what they do but want help in growing their business.  Podcast interview by The Dog Trainers Connection and Malla Haridat

 

Dog trainers – like most service professionals – have to juggle the dual task of serving their clients AND serving their OWN business – aka finding more clients and juggling the many roles of running a business. That’s not easy!!!

So I shared three powerful tips on how dog trainers and other service professionals can grow their biz.

Send me any questions you have after you listen!

Before you worry about incorporating, do this

Don't start a business by incorporating. Here's what I recommend you consider first.

Don’t start a business by incorporating. Here’s what I recommend you consider first.

Prove that you have a business.  Earn your first check.  Gain your first three sales.  And be stuck with a check you can’t cash because you ain’t got a legal structure.

It might seem counterintuitive to much of the advice that you read about start-ups.  But hear me out on why I’m suggesting you start with a few sales first.

A lot of people start with the technicalities when they get their business started.  Their list looks like this:

  • What their office needs to look like.
  • What to put on their business cards.
  • And stressing over their legal structure.

All those things are important.  But only AFTER you prove your business model works.  Aka you can earn money and have an interested pool of potential prospects. 

The #1 question I hear from Entrepreneurs

“Help me make more monnnneeeeeeeeeeyyyyy!”

Many people start businesses because of a moment of “Eureka”! They are in love with (Blank).  Someone asks them to provide (blank) and hands them dollars for a job well done.  The person providing (blank) thinks “I love this stuff and someone PAID me to do it?”. So they hang up their shingle and wait for the flood of customers to come and keep them doing what they love.

If you have a big network, you can run your business without paying alot of attention to your marketing.  Your people will tell your story and keep your cash register ringing.

But if you’ve tapped out your existing friends and family network and know you want to grow your business