Do you wish you had a better way to answer the question: : “So what does your business do?”
You might be attending a networking event. Or a family dinner with distant cousins and relatives. Or a power house conference where you are meeting dozens of people over a few days.
How do you stand out?
How do you capture their attention so they want to know more?
Most people tend to introduce themselves based on what they do. It’s a default in our society to give your name and job title. The problem is that it doesn’t tell the listener what makes you stand out. There is no way to differentiate between you and others who offer the same service.
If you introduce yourself with your title, the listener is likely to lump you into a box. Tell them you are a graphic designer and they think of the last two people that they met who are designers. Even though your skills are different. Talk about your web design business and they visualize the last web designer who didn’t finish the project. Share that you are a coach or some new fancy category and they will often give you a blank stare.
So don’t start with your title. Answer this question instead:
My recent podcast on DogTrainersConnection with Bonnie Brown
Want tips on how you can earn more money in your micro-business while doing what you love? Then you’ll enjoy this podcast interview. I had the pleasure of being interviewed by Bonnie Brown, Founder of The Dog Trainers Connection. She asked a very powerful question for dog trainers who lovewhat they do but want help in growing their business.
Dog trainers – like most service professionals – have to juggle the dual task of serving their clients AND serving their OWN business – aka finding more clients and juggling the many roles of running a business. That’s not easy!!!
So I shared three powerful tips on how dog trainers and other service professionals can grow their biz.
Many people start businesses because of a moment of “Eureka”! They are in love with (Blank). Someone asks them to provide (blank) and hands them dollars for a job well done. The person providing (blank) thinks “I love this stuff and someone PAID me to do it?”. So they hang up their shingle and wait for the flood of customers to come and keep them doing what they love.
If you have a big network, you can run your business without paying alot of attention to your marketing. Your people will tell your story and keep your cash register ringing.
But if you’ve tapped out your existing friends and family network and know you want to grow your business
Your sucky time management isn’t the problem with your business. You haven’t even scratched the surface. The real problem is
It always seems like time is the enemy. You aren’t making enough money because you can’t seem to get everything done? There is too much “to do” and not enough time.
I hear this scenario all of the time from entrepreneurs. I woke up motivated, Malla. I had a PLAN! A few marketing tasks. Some sales calls. And a list of operational tasks. I knew it was going to happen. But I fell off after:
one too long visit with my accountant and a reminder about taxes
a no call/no voicemail prospect who told me she was interested but has ignored all of my calls
and the three hours I spent messing around with that plug-in which still isn’t working on my website.
I get it! But you don’t have a time management problem. You haven’t even scratched the surface. The real problem is
K.J. Naturals – 3 ways she is nailing her marketing game on Etsy. Not only does she have a great product but is nailing her marketing strategy. I highlight three ways below. Check them out http://mallaharidat.com/etsy-and-k-j-naturals-how-one-artisan-is-nailing-her-marketing-game/
I found KJ Naturals a few years ago during my ongoing OBSESSION for natural hair care products. I am always on the hunt for products that keep my hair healthy, easy to style, and my pockets happy. And when my daughter arrived with a different hair texture than mine, my obsession reached new heights. I read every blog, watched hours of Youtube videos, and turned my bathroom in a mini hair care outlet.
I have a ton of products that I’ve bought once or twice. But KJ Naturals is one of the few that I have purchased repeatedly. Why? Not only does she have a great product but is nailing her marketing strategy. I highlight three ways below. Check them out and think about how you can tweak these ideas and use them in your own business. Because she definitely has me coming back again and again to her store!
Before you sit down to the holiday meal, do this one thing that will take NO time and help you build your business next year.
Take a moment to congratulate yourself on everything that you accomplished this year.
Whatttt? I’m not telling you to:
Review your marketing and tweak who you your ideal client is
Update your website
Work on your long things to do list
Revamp your website
Get to work on your sales plan (Which btw these are all good ideas if you’ve got 30 min or more!!)
Nope. I want you to take some serious well deserved down time. Ignore the fact that you are not earning the money YET that you’d like. And spend quality time with family, friends, and doing what makes your heart happy this holiday season.
Let’s solve your biz problems Yup. Send me your 2014 business goals and the top problems you are dealing with.
Y’all I’m going renegade here. Send me your “stuff” and I’ll help you solve your business problems. Yup. Send me your 2014 business goals and the top problems you are dealing with.
What amazing goodness do you get ??
I’ll help you put together the plan. The plan that will transform your business from a “round the clock frustration” into a business that lands your ideal clients. Seriously! With the right business model and plan in place – you can do this.
And yes, I’m having total compassion for grammar because I know you are up at midnight working on your business.