How to get over your fear of writing your business plan

Smart entrepreneurs use measuring to blast through their failures.


  • Are you having panic attacks thinking about writing your business plan?
  • Hearing the voices of former  teachers telling you how bad your writing is?
  • Freezing up when you try to plan out what goals to focus on?
  • Or just B.O.R.E.D. out of your mind staring at the blank page?


Then you’ll be all ears when I reveal a secret about writing your business plan.

You are going to get most of it WRONG!!!


So why bother?  Why spend time on something that you know you are going to FAIL?

Entrepreneurship is a testing ground.  You are going to make a ton of mistakes as a small business owner.  Ideally, you will have more successes than failures.

But let’s keep it real….you are going to make some missssttttaaaaakkkkkeeeeeessss.

Smart entrepreneurs know mistakes will happen.  They focus on measuring their “mistakes” to see what makes the difference.

Let me share a story about how measurement makes the difference:

A few years ago, I was working a 9-5 office job and getting no/low exercise.  I came across an article that suggested that exercise could be as simple as getting 10,000 steps a day. So I started walking and tried to count my steps.


And then I got serious. I bought a pedometer.  And became OBSESSED with tracking  my goal.

Did I get my 10,000 steps every day.  Nope.  But I was much more inclined to hit my target once I started measuring it.

Fast forward a few years – I got a Fitbit as a gift.  Whoo hoo!  And how it raised my tracking awareness!  I moved from logging in steps on a daily basis to getting a weekly snapshot of several of my health habits – average steps per day, average hours of sleep, etc.

And that information was empowering!!!  I moved from focusing on my daily habits to being able to identify underlying patterns.  For example, when school is out of session and my daughter is home…..#epicfail on the 10,0000 steps.  However, I couldn’t even identify this pattern before I started tracking it on a weekly basis.

So this article is so much more than my love affair with FitBit.  It’s about the power of information and how you can use it to perform better.

Start writing down and measuring your goals.  You will gain information about your

  • Patterns
  • Habits
  • Areas of strength
  • Areas of weakness

And it will shift how your overall business is run.  You’ll be armed with information to make better decisions and overall income in your business.

It’s a game changer!

So, start with the 1 page business plan.

Share in the comments the goals that you set for yourself this week, this month or the next 90 days!  And let me know what questions arise as you get started.