I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special.
- I can’t afford to discount my prices drastically.
- I don’t have a ton of inventory.
- I wouldn’t know where to start.
- I don’t have the business model that makes sense to run a Black Friday special.
- It’s just too much work to my already overloaded calendar
These are all legit concerns. It IS a heavy lift. You to think and execute a promotion that makes sense to your bottom line.
However, you might want to participate after listening to the audio below. There are sooooo many benefits besides earning revenue. Sure, sales is a great thing! But as a small business owner you want to learn how to connect with your people intimately – and Black Friday specials can help you do just that.
So listen to the audio or read the short list below:
I overheard someone asking “Would you be my mentor?” It’s such a tough question!! You are trying to grow your business and need help. But you know that your chances of getting “yes” are pretty slim.
So how do you do it well?
I participated in a small business mentoring roundtable this year. Attendees asked one question and the mentors shared advice. My job – along with the other mentors – was to give amazing on the spot coaching.
Which of course, lead to ongoing mentoring requests as soon as the event concluded.
But, I had the chance to see a few participants nail the request. I wanted to share how they did it. It might give you some ideas to grow your business by getting expert advice in your corner.
Can you relate to this scenario?
You are in the midst serving several clients. Your schedule is packed. You are giddy with the invoices that you are able to send out.
So of course you are bound to forget this KEY thing in your business.
Check out the video:
Did you ever write this “I am DETERMINED to grow my business” list?
- I’m gonna make 10k this month
- I will land 5 new clients
- I’m going to grow my social media by 1,000 new followers
- I’m going finish my website relaunch
You might be missing out on a key variable when you set these growth goals. You have to start first with:
I heard some amazing start-up business ideas this year. So, if you are ready to start your business next year, consider these tips as you prepare.
Because starting a business is like my favorite Facebook status – It’s complicated.
And rather than share the traditional checklist like:
- Consider your legal structure
- Order business cards and secure your domain name
- Create an elevator pitch
I wanted to dive into the oft-neglected steps. These are the things that can trip up entrepreneurs if you don’t plan for them. I’ve heard all types of stories in my business plan classes this year. And I’ve taken notes when listening to successful entrepreneurs share their stories.
So take heed and start your business on a high note! Read below:
Did you offer a Black Friday promotion and get less than lackluster results? Perhaps it was your first time and you are totally disappointed that no one purchased. Or you have tried Black Friday sales before but are still not seeing the numbers you want.
Let’s take a deep dive. After receiving way too many Black Friday/Shop Small Biz Saturday/Cyber Monday emails, I noticed a few trends. Also I gained a few insights from my own promotions.
So let’s not suffer in silence. Let’s review some possibilities about what might be going on behind the scenes.
Especially if you are a newbie or an early adopter to selling online.
So watch the video or read the three bullets below. Because we need to lower your alcohol bills this weekend
I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.
So, how do you market your business when you are tired?
- When the stack of business cards is stacked high?
- When your follow-up list is long?
- When you are out of ideas that you can post on social media?
- When there are a ton of articles that you need to read?
And the third cup of coffee ain’t kicking in….
It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.
So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.
So here is how you can get started when you are tired: