In the midst of this global pandemic, there is alot of information being shared about how to help entrepreneurs navigate their finances. But there are a few questions that are not being asked. So we are going to dive into how to look at your finances like a CEO.
We SHOULD avoid info overload. But do we really understand how too much information impacts our business? ie. spending too much time watching the news or digesting social media updates on the virus.
I dive in during my latest podcast episode and highlight why this warning is important for entrepreneurs, freelancers, and small business owners. It isn’t just about spending less time watching television. There are key benefits when you slow down/pause the overload. You’ll find ways to think more effectively and grow your business in the process. Listen in….
I was talking with a few entrepreneurs recently about goal setting. It’s that time of the year. You pull out the fancy planners and you think about, ooh, this is what I want to see happen in my business this year, and you set forth the goals. (Transcript of audio)
The conversation got really, really deep – Why haven’t you achieved some of these goals already? What’s been blocking you? What’s been challenging you? And what came up time and again – Because it’s hard. Because I start working on things, and it just takes a lot of extra work. Or I’m unclear of what it is I need to do next. Or I don’t block out the time. Or I don’t even have the time to work on these goals. And so it’s just really, really hard.
If you’re coming up against goals in your business that are hard with capital letters, here is a question that you can ask yourself to move past that hard when it comes to business goals.
Why are my goals this hard?
Now on the surface, when I say why is this thing so hard – I’m sure you probably have a very quick answer:
- Because I don’t have time
- Because I don’t have enough money
- Because I’m not sure exactly what it is that I need to do?
- When I get started, it’s just not really working right
That makes total sense. But I want to challenge you to dig in a little bit deeper. Take five minutes. Pull out your journal or talk with a business coach after you’ve had a few moments to reflect on this. Really, really, really dig in deep. Why is this thing so hard?
It’s the beginning of the year! And people are dropping coins on pretty planners and hip goal setting tools.
Before you buy a planner or spend an afternoon thinking about your goals, I encourage you to listen to my latest audio. I dive into the mistakes that entrepreneurs often make when they are setting goals for their businesses. Mistakes that you can avoid.
It’s easy when you work for a company to get input from the team. But when you are solo or on a small team, you might not see all of the blindspots. It’s also super hard to stay motivated throughout the year when you are the only person you report to!
Use the three tools I share and CRUSH your goals this year.
Question: I normally charge $300 for my services. But, I am offering a promotion at $75. I need a few models for marketing purposes so I thought this price would be a win-win. I will still perform the same level of service as my $300 service. In exchange, the client would release the photos for my upcoming social media campaigns. However, a few people have told me that they don’t think it’s fair that they have to pay if they are a model. What should I do?
Answer: Pricing is one of the trickiest areas when you are a service-based business. You have probably spent thousssssannnddds on education, supplies, and learning your craft. But clients don’t know the blood, sweat, and tears that you have put into learning and perfecting your skills.
They consider price based on their understanding.
I’ll say it again – good people often want lower prices based on THEIR understanding of the service.
This post focuses on service businesses in the beauty space. But if you analyze the suggestions, I bet that you can find solutions for your industry.
If you are a “roll up my sleeves and I’m gonna get it done” freelancer or business owner, this post is for you. You are smart enough to know that overnight successes are rare. You believe that starting and growing a business will take work. Time. Resources. And you are not afraid to roll up your sleeves because you know the rewards are great.
But it would be nice to see more wins! Especially after sleepless nights, endless networking events, and hours spent learning.
So here are a few questions to get you started:
Do you have too many ideas in your head after a few relaxing days of vacation? Or relishing the lazy days of summer and asking yourself, “What if I……?”
That’s great! But it also can be very overwhelming!!
- Which idea do you tackle first?
- How do you know if they are good?
- Do they fit with the goals of your business?
- And how the heck are you going to have enough resources to get them all done??
If you find yourself in this position, I have a few ideas to get you started. Because it’s all about taking brainstorms and creative insights to the next level….without the overwhelm!!!
Can you relate to this scenario? You experience a rough patch with your job. Laid off. Working in a toxic environment. And you realize this is the “do or die” moment. You NEED to launch your business now.
But you’ve got
- A TON of ideas
- NO sense of what to do first
- And an overwhelming fear that you need to get it right. The first time.
Couple that with the stress of next month’s bills? And friends and family who primarily depend on a 9 to grind and can’t understand your entrepreneurial ambitions? Well, you are probably in the middle of the greatest and worst opportunity of your life!!!
I’ve been there. It’s the most exciting AND terrifying space you can occupy. But, let me offer you one suggestion that often gets neglected. It’s the hidden nook that could uplevel your future earnings:
Time flies and we are almost halfway through the year. Are you amped or depressed when you think about your business goals?
If you are thinking “how the heck did THAT much time fly by?”, I got you. Let’s talk about getting back on track.
It’s June. How are those big goals going for the year?
It’s okay if you haven’t gotten as far as you wanted. That’s pretty common. We set goals and then life gets in the way.
- You have a big move
- Work gets crazy
- You get sick and your whole schedule gets knocked off
- You start working with one client and forget to market to land future clients
So much can happen and before you know it, summer is smiling at you. Soooooo #noguilt #nojudgment.
I’m right there with you. Ask me about my daily yoga sessions. #epicfall. Coffee and full stomach mornings – aka breakfasts – have been calling my name. Once my stomach is full, I find every excuse in the book to not return to my Sun Salutations.
But that all changed slightly last week.
Recently, I delivered my first keynote in California. Made an impact on 600+ young people’s lives.
And after the talk, I discovered a major shift had taken place in my own life.
Prior to the talk, I was eating more veggies. It was all about looking on the stage! So, with this shift in eating patterns, I didn’t start my mornings with that full meal feeling.
And it opened up space to start a 5 min breathing session. No, I wasn’t in full “get on the mat” mode. But, it has nudged me closer and reminded me that I can still get back to a full practice.
I’m not saying that I’m cured. But a small shift is making me feel less anxious and less guilty about not engaging in my full 30 min practice.
What about you? Are you ready to tackle that big goal of earning more in your business? Start by making a small shift in your daily routine. Stop beating yourself up over doing EVERYTHING and start with 5 minutes. Find one pattern that takes 5 minutes. The key is being willing to be consistent.
Over time, you can see results. Don’t believe me? Ask a driver how many miles that they drive each year on a daily commute. Or ask someone who left a small amount of money in the bank for several years. The first couple of days didn’t matter. But, over time things happened. The car ends the year with another 12,000 miles. Or the account ends interest that is meaningful.
So don’t stress that we are at the mid-year! Think about the business goals you have and start with a 5 min shift. You can tackle those business goals!
Check out my latest podcast interview with Bianca on the #SocialSavvySpotlight. We got down into the topics that are often ignored by entrepreneurs. Everyone wants to know how to find a gazillion followers on social media without asking the KEY question. So listen for ideas on how to grow your biz.