Why your business needs a personal relationship with PR

Stop putting PR as one of the last things to do in your business! I get why it happens.  You think “Some day I’ll hire someone to manage my PR.  Right now I need CASH flow baby!” You do.  And having a personal relationship with PR can help you get the cash flow. It’s a transition […]

Are you REALLY ready to start a business?

One of the biggest mistakes I see entrepreneurs make during their startup….. Not assessing the skills they need to run a business. Yes, you need to figure if you’ll incorporate or not. Your office location is sorta important. And you’ll definitely need startup funds. (But has anyone heard of bootstrapping til you make it?) But […]

Start your business where your talents are

Not sure you can make money doing what you love? You can!  Even if you want to start a service based business. First if you haven’t read  Part 1  – check it out! There is a way to combine your talents into a business model that pays.  Check out the two tips below.

Start your business where your talents are

Is there something that you love to do?  A talent you have?  Something that you know you are good at? I remember the first time that I “found” one of my talents.  I had to teach a group of rowdy 6th graders in an afterschool program when the main instructor failed to show up.  I […]

Why I’d rather be doing …………. rather than marketing – Part 2

Dislike marketing?  Rather be spending time DOING your business rather than finding customers?  I get it. Check out my suggestions in my first post. We are not going after perfection here.  But you need a plan.  So have fun with your strategy day first and then come back to Step #2 and #3.

Why I’d rather be doing…… than marketing my business

I’m sure you could fill in that blank with a bunch of different things. You’d rather be DOING your business than: developing your marketing strategy; figuring out your target market, ideal client, most fantabolous client avatar coming up with ideas for how to spread the word about what you do or creating strategies why YOU […]

How do you think creatively when all chaos is breaking loose?

I’ve been working like a crazy woman these past few months.  I’ve run thirteen events from marketing the registration website to the final thank yous; worked with two large clients on conferences or trainings; held strategy calls with clients’  wrote for my blog and other blogs; and gone through an intense review and rehaul of […]

Kill your long things to do list and just focus on two things

I used this tip when I first started using social media.  Focus. Focus. Focus.  Stop trying to do EVERYTHING all at once. Yes, yes, yes, I know the things on your list seem important.  But are they really putting money in your pocket? Far too often, we focus on too many things.  We miss out […]

Your 3 Step “Before You Start” Marketing Plan

I was chatting with a client recently about new products that she wanted to launch.  She was so pumped because she just knew the products could really help her customers.  Her enthusiasm was contagious.  I couldn’t help but get jazzed with her. And then I started thinking.  Is this really where she should spend her […]

How vacation can help you prioritize email

I learned this lesson the hard way when I took a vacation a few years ago.  The email “demons” can rob you of your time!!! So now, I’ve learned to say “NOT NOW!” by using this technique to help me manage my email inbox. Is it simple?  Yes.  It’s a super easy one that might […]

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