You need more than money to start a business

I’ve read countless lists what you need to do to start your business.   But many are missing the mark. Some start with the technical questions like: Name your business (Have you ever tried to come up with a good business name?  That could take months.) Determine your legal structure (Isn’t it the one that […]

Ladies, let’s make BIG failures this year!

To my fellow women entrepreneurs – let’s make some BIG failures. Yup, I said it.  BIG failures. Because if you are making (notice I said making – not planning) big failures in your business, it means that you are taking big leaps in your business.  Ideally these are strategic and focused big leaps that will […]

Why your business is no different than a no name bottle of water

I love this activity that I teach to help entrepreneurs figure out their unique positioning.  I call it the “Water Bottle Activity”. When a customer thinks about buying water, they have at least 4-5 choices.  What makes select the brand they do?  And why do they often choose it every time? Ummm the ingredients are […]

Roasting turkeys and Business Planning

It’s only a few days before one of my favorite holidays.  I am dreaming of the sweet potato pies, the mac and cheese, the collard greens, the stuffing, the candied yams… But things are a hot mess right now with my schedule.  I’m working on figuring out who is cooking and what time are we […]

How Frankenstorm helped me tap into my planning side

The past few days have been all consuming with Frankenstorm aka Hurricane Sandy. She wrecked havoc on many areas in NY, NJ and CT. Happily, except for a few downed trees and spotty internet service, my area in NY wasn’t affected too badly. And my friends who were affected…have shared amazing stories of  banding together […]

How to write a great blog post when you are juggling an active baby

My friends, I am blogging regularly while balancing an active one year old.  Not easy.  But it can be done! And while I am grateful to super supportive family members – let’s be clear I am very involved in daily care of Little Miss.  So I know first hand what it means to be juggling […]

Create your profile – #15 min social media

If you haven’t read my earlier posts on Starting a Social Media campaign in 15 minutes, check them out.  I designed this series to prevent information overload.  And don’t get caught up on the ease of the steps.  They are designed to be short and convince you to take action. Create your social media profile You’ll […]

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