I was standing on line recently doing my holiday shopping and someone asked for pink bubblegum vodka. Don’t hold judgment on me that I was in the liquor store shopping. I live with a toddler at home. lol Without batting an eye, the clerk came from behind the counter and shared with the customer that […]
I’ve read countless lists what you need to do to start your business. But many are missing the mark. Some start with the technical questions like: Name your business (Have you ever tried to come up with a good business name? That could take months.) Determine your legal structure (Isn’t it the one that […]
To my fellow women entrepreneurs – let’s make some BIG failures. Yup, I said it. BIG failures. Because if you are making (notice I said making – not planning) big failures in your business, it means that you are taking big leaps in your business. Ideally these are strategic and focused big leaps that will […]
I love this activity that I teach to help entrepreneurs figure out their unique positioning. I call it the “Water Bottle Activity”. When a customer thinks about buying water, they have at least 4-5 choices. What makes select the brand they do? And why do they often choose it every time? Ummm the ingredients are […]
It’s only a few days before one of my favorite holidays. I am dreaming of the sweet potato pies, the mac and cheese, the collard greens, the stuffing, the candied yams… But things are a hot mess right now with my schedule. I’m working on figuring out who is cooking and what time are we […]
I’m blogging for the BOSS Network which is all about Bringing out Successful Sisters. Thought you’d enjoy the post. Ready to take a walk on the “skinny branch” in 2013?
The past few days have been all consuming with Frankenstorm aka Hurricane Sandy. She wrecked havoc on many areas in NY, NJ and CT. Happily, except for a few downed trees and spotty internet service, my area in NY wasn’t affected too badly. And my friends who were affected…have shared amazing stories of banding together […]
My friends, I am blogging regularly while balancing an active one year old. Not easy. But it can be done! And while I am grateful to super supportive family members – let’s be clear I am very involved in daily care of Little Miss. So I know first hand what it means to be juggling […]
So you have your name and your photo from my earlier post on starting your Social Media in 15 min Now you get to finish up the profile – who hoo! Let me offer a few simple targeted steps for each tool: Facebook: Facebook has the easiest profile to fill out because it’s generated by […]
If you haven’t read my earlier posts on Starting a Social Media campaign in 15 minutes, check them out. I designed this series to prevent information overload. And don’t get caught up on the ease of the steps. They are designed to be short and convince you to take action. Create your social media profile You’ll […]