It’s tempting to get “goo goo gaa gaa” over creating new goals at the beginning of the year. The sales teasing you to buy new planners The webinars inviting you to set powerful intentions The books, blogs, the articles that beckon you to live your life fully The feeling of being left out if you don’t […]
Take an honest look at your numbers. I know. This isn’t the “whoo hooo we are goal setting ” moment that you wanted. No planners. No cool strategy maps. No vision boards or business plans. Instead, it’s a quiet moment of reflection for some. Or a “Let’s come to the altar and pray ” moment […]
I’m still in shock. The New York City Council recently passed the nation’s first bill that protects freelancers who are not paid on time. Yesssss!! This is a game changer. The bill will protect New York City based freelancers who are not paid by their clients. Highlights include: Freelancers can require payment within 30 days If […]
If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you. And if you are a perfectionist who only submits flawless work, I challenge you. Stop worrying about it being perfect when it comes to YOUR marketing. Just get it done. Get more out there. Stop […]
Short answer: You look professional and it’s a tax write off. But you might want to dig deeper. How does this decision affect your business model, your brand, and your leadership style? I know you are probably thinking: “Malla, I’m just getting a phone. It’s not that deep”. Yeaahhhhh. It is. Adding an additional expense […]
Over the years, I’ve encountered many people who want to start a service business. Rather than working any longer for “The Man”, they opt to hang up their own shingle. No more office politics. No unfair promotions. Just the projects that they are enjoy. And checks that they don’t have to share! Yessssssssssss!!! Most working professionals […]
But why is it so FREAKING hard to find these people on a regular basis???? You get all dressed up for a networking event. Pass out a ton of business cards. Schedule follow up via phone and email. Spend hours on social media posting, liking, and following. (Well, maybe it was only 20 min. ‘Fess […]
I waited patiently. I knew the question would come up. It always does when I talk to someone who recently got the entrepreneurial “spark”. You know that moment when you realize that your passion is something you can get paid for. So I can just put up a website and people will buy my service? […]
Customers want something new. You might have heard that Wal-Mart is closing stores in several small and rural communities. It’s a tough blow for many of those communities. Because their small businesses were hit hard when Wal-Mart came to town. And now that they are leaving, customers are stuck with few options. My friends, that […]
A few months ago, I was speaking to a group about social media strategies for small businesses. One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers. We started talking offline. And something came up during our discussion. While she had a […]