If you build it, they WON’T come

I waited patiently.  I knew the question would come up.  It always does when I talk to someone who recently got the entrepreneurial “spark”.  You know that moment when you realize that your passion is something you can get paid for. So I can just put up a website and people will buy my service?  […]

Why Walmart closing stores matters to your business plan

Customers want something new. You might have heard  that Wal-Mart is closing stores in several small and rural communities.  It’s a tough blow for many of those communities.  Because their small businesses were hit hard  when Wal-Mart came to town.  And now that they are leaving, customers are stuck with few options. My friends, that […]

Your Business will look EXACTLY the same next year if you don’t make this shift

      A few months ago, I was speaking to a group about social media strategies for small businesses.  One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers. We started talking offline.  And something came up during our discussion.  While she had a […]

2 ways Beyonce’ slayed her #Formation marketing

Please don’t miss the AWESOME marketing strategy that Beyonce’s team used.   Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter. Beyonce SLAYED her marketing. Whether you are an expert or not even sure where to start with your own marketing, you can use these […]

Make it easy for people to buy your services. Do this

Promote only three packages. I know.  I know.  There are 50 things that you want to sell.  And probably 100 things that you are good at providing. Don’t.  It’s too confusing. Share only three services when you talk to new prospects.  People get confused when you are offering too many options.  And they will move into […]

How to get over your fear of writing your business plan

  Are you having panic attacks thinking about writing your business plan? Hearing the voices of former  teachers telling you how bad your writing is? Freezing up when you try to plan out what goals to focus on? Or just B.O.R.E.D. out of your mind staring at the blank page? Good! Then you’ll be all […]

#No2016Resolutions for your business

Don’t bother making New Year’s business resolutions this year.  Make a two month or three month goal.  Super busy and can’t see that far?  Develop a  two week goal. Why? Because New Year’s resolutions don’t work.  You’ll lose focus too easy.  Or find new goals and get distracted.  And once you miss the target, you’ll lose […]

Want more sales? Start listening

I was so nervous the first time someone referred to me as a sales expert. I hadn’t yet generated a gazillion dollars of revenue, so how did I stand out to this person? Once I realized they admired my ability to consistently bring in four- and five-figure contracts, I realized there was something I was doing […]

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