A few months ago, I was speaking to a group about social media strategies for small businesses. One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers. We started talking offline. And something came up during our discussion. While she had a […]
Please don’t miss the AWESOME marketing strategy that Beyonce’s team used. Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter. Beyonce SLAYED her marketing. Whether you are an expert or not even sure where to start with your own marketing, you can use these […]
Promote only three packages. I know. I know. There are 50 things that you want to sell. And probably 100 things that you are good at providing. Don’t. It’s too confusing. Share only three services when you talk to new prospects. People get confused when you are offering too many options. And they will move into […]
Are you having panic attacks thinking about writing your business plan? Hearing the voices of former teachers telling you how bad your writing is? Freezing up when you try to plan out what goals to focus on? Or just B.O.R.E.D. out of your mind staring at the blank page? Good! Then you’ll be all […]
Ready for big things this year in your business? Yes! Whether you want to finally get started or you know it’s time to earn more money, I’ve got two tips to get you started:
Don’t bother making New Year’s business resolutions this year. Make a two month or three month goal. Super busy and can’t see that far? Develop a two week goal. Why? Because New Year’s resolutions don’t work. You’ll lose focus too easy. Or find new goals and get distracted. And once you miss the target, you’ll lose […]
If you find selling hard, let me offer a suggestion which could make it easier: Stop talking Start listening Yes, stop telling people what you do. Don’t tell them your title. Or what your service offers. Or how many different colors, sizes, bells, and whistles your product comes with. And definitely don’t use industry terms […]
CLICK THE GRAPHIC TO DOWNLOAD “It’s Time For You To RE-THINK The Typical Business Plan…” When you think of a business plan, what’s the very first image that comes to your mind or the feeling you get? It not only feels dreadful and difficult, but when you envision just how many in-depth pages it can […]
Do you wish you had a better way to answer the question: : “So what does your business do?” You might be attending a networking event. Or a family dinner with distant cousins and relatives. Or a power house conference where you are meeting dozens of people over a few days. How do you stand out? How do […]
Want tips on how you can earn more money in your micro-business while doing what you love? Then you’ll enjoy this podcast interview. I had the pleasure of being interviewed by Bonnie Brown, Founder of The Dog Trainers Connection. She asked a very powerful question for dog trainers who love what they do but want help […]