Do you have a LinkedIn account? Great! Get a stack of business cards – collecting dust – and add them to your account. The cards which frustrated you because, you didn’t know what to do after you first met the person. Finding and building relationships is TOUGH when you run a service based […]
Category Archives: 10 min Mktg tips
Quick tips on how to tell more people why they want to work with you
Ever get stuck trying to figure out your company brand or mission statement? Those worksheets are hard in the early stages of your business. Because you have NO idea what matters most to you or your future customers. So let me share an easier way to get started:
Taking the plunge and exhibiting at an upcoming trade show/conference or large exhibit? Exciting! Before you spend a dime on marketing materials and displays, travel and logistics, ask yourself this question:
I started doing a 30 day challenge of writing down my patterns and habits and ended up with an aaaammmmzazzzzzing solution. I decided to shorten one of my workshops and offer it for free. Why? Because I’ll gain much more interest if I use it for gathering new friends and fans rather than charging for […]
I’ve been working like a crazy woman these past few months. I’ve run thirteen events from marketing the registration website to the final thank yous; worked with two large clients on conferences or trainings; held strategy calls with clients’ wrote for my blog and other blogs; and gone through an intense review and rehaul of […]
I used this tip when I first started using social media. Focus. Focus. Focus. Stop trying to do EVERYTHING all at once. Yes, yes, yes, I know the things on your list seem important. But are they really putting money in your pocket? Far too often, we focus on too many things. We miss out […]
I was chatting with a client recently about new products that she wanted to launch. She was so pumped because she just knew the products could really help her customers. Her enthusiasm was contagious. I couldn’t help but get jazzed with her. And then I started thinking. Is this really where she should spend her […]
I love this activity that I teach to help entrepreneurs figure out their unique positioning. I call it the “Water Bottle Activity”. When a customer thinks about buying water, they have at least 4-5 choices. What makes select the brand they do? And why do they often choose it every time? Ummm the ingredients are […]
So you have your name and your photo from my earlier post on starting your Social Media in 15 min Now you get to finish up the profile – who hoo! Let me offer a few simple targeted steps for each tool: Facebook: Facebook has the easiest profile to fill out because it’s generated by […]
If you haven’t read my earlier posts on Starting a Social Media campaign in 15 minutes, check them out. I designed this series to prevent information overload. And don’t get caught up on the ease of the steps. They are designed to be short and convince you to take action. Create your social media profile You’ll […]
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