If you read my earlier post about How to Start Using Social Media in your Business in just 15 min a day, you were probably thinking,
“Geez Malla. Just start one account? That’s pretty basic”
It is. But far too often I hear from entrepreneurs that they are going to get started. And going to get started. And going to get started. Some day.
And they never do.
I understand what happens. I’m guilty of doing the same thing. You make the decision to start your social media campaign. You start your research. You bookmark a bunch of interesting websites. You read, read, read and collect ideas. You talk to a few friends about what they did.
And you get caught in the information trap. It’s easy at this point to get overwhelmed and not know where to start.
I won’t tell you the total # of sites I had saved when I first got started. lol. It’s amazing I ever got to this point.
So trust me. As basic as it seems, just start by opening one account.
I’m sure by now you’ve been hit with a ton of reasons why you need to be using social media. You know it needs to be part of your marketing plan. Everyone is raving about how much business is being conducted through social media.
But if you are an old school entrepreneur and are not comfortable with technology – how do you get started? What’s the first thing to do? How do you learn how to use the programs without saying or doing something wrong? It can be very overwhelming.
Geeezzz. I hope it isn’t that painful for you. What exactly did you do in college? *wink *wink. LOL
But yes, you need to get comfortable telling your story as it’s a key point that tells everyone why they want to buy from only YOU.
For some, this is a no brainer. You err on the side of telling too much. (We’ll talk about that another time!)
But for others – and I relate – you wonder why you need to share all this information? In the pre-internet days, you didn’t have to reveal much about who you were. Your company name, title and type of work sufficed. As a matter of fact, you might be “penalized” if you shared too much and cited for being “unprofessional”. No one cared about the sky diving trip, the restaurant photos, or any of the random social media updates you see on any given day. Only your close circle of friends who were present cared.
You most certainly didn’t have to explore your passions and connect your heart center to your business model. So now what do you do?
I found it when I first started with Twitter to spend hours reading tweets, following new people, and retweeting. And because I didn’t want to miss anything good, I kept the page open. All the time.
Can you see the disaster waiting to happen? Yes.
I started spending hours on the program.
Great for those who created Twitter. Not great for me getting any work done. #workfail
A friend introduced me to Hootsuite and it changed my relationship with social media. If you are not familiar, it’s one of several programs that allow you to better manage social media so it doesn’t become a time stuck.
The three things I heart:
1. I could pre-schedule tweets. I screamed the first time I saw I could do that. Wait. I didn’t have to be sitting glued to the screen to show my retweet love!!!
2. I could better manage mentions, direct messages and sent tweets. No more toggling back and forth from one screen to the next. Everything is contained in one screen. It takes a moment to adjust to the screen at first. But once you do, you never want to go back to the old school way.
3.And the app just sealed the deal. I found myself standing on line and waiting for mass transit using it. It was perfect. I didn’t have to wait until I was at my desk to maximize it.
Now I want to be clear. I don’t think that you should use Hootsuite and other programs like this exclusively. I definitely log into the programs directly from time to time. And I also ensure that I am keeping up with my social media live. There is nothing worse then an account where everything pre-scheduled. They forget to have a CONVERSATION on social media. lol. Can you tell it’s a pet peeve of mine?
But if you are a busy entrepreneur working on personal branding and the demands of your business – it’s perfect. It also can save you a ton of time and energy when you start using it because you can monitor several accounts through the one feed.
Have you used it? Found it helpful? Are there other tech apps you have a love fest with?