Question: I normally charge $300 for my services. But, I am offering a promotion at $75. I need a few models for marketing purposes so I thought this price would be a win-win. I will still perform the same level of service as my $300 service. In exchange, the client would release the photos for my upcoming social media campaigns. However, a few people have told me that they don’t think it’s fair that they have to pay if they are a model. What should I do?
Answer: Pricing is one of the trickiest areas when you are a service-based business. You have probably spent thousssssannnddds on education, supplies, and learning your craft. But clients don’t know the blood, sweat, and tears that you have put into learning and perfecting your skills.
They consider price based on their understanding.
I’ll say it again – good people often want lower prices based on THEIR understanding of the service.
This post focuses on service businesses in the beauty space. But if you analyze the suggestions, I bet that you can find solutions for your industry.
If you are a “roll up my sleeves and I’m gonna get it done” freelancer or business owner, this post is for you. You are smart enough to know that overnight successes are rare. You believe that starting and growing a business will take work. Time. Resources. And you are not afraid to roll up your sleeves because you know the rewards are great.
But it would be nice to see more wins! Especially after sleepless nights, endless networking events, and hours spent learning.
So here are a few questions to get you started:
If you are struggling about how your business can participate in Black Friday, I’ve got some solutions in my video below.
Even if you are a busy shop owner – like the pie company I mentioned – you can engage in the holiday spending season. Why? People are going to spend money this time of year. Why shouldn’t they support small businesses??
And yes, I get that you are an eternal perfectionist who wants to spend 10 months on your website. Or you are still battling over which service offering to share.
I’ve got some tools to help you cut through the noise.
The truth of the matter is you HAVE to become an expert at sales. Even if you HATE selling. So roll up your sleeves and get some quick wins.
Plus I’ll be happy to answer any questions to arise! Just shoot a comment to me.
Highlights from the video include:
- 1 easy tool to share your Black Friday special that DOESN’T REQUIRE A WEBSITE!!
- The reason why ALL small businesses should run a Black Friday special – it’s more than sales
- How you can sell in the next few days even if you don’t have inventory
No time to listen? No worries! I’ll share the highlights below the video.
I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special.
- I can’t afford to discount my prices drastically.
- I don’t have a ton of inventory.
- I wouldn’t know where to start.
- I don’t have the business model that makes sense to run a Black Friday special.
- It’s just too much work to my already overloaded calendar
These are all legit concerns. It IS a heavy lift. You to think and execute a promotion that makes sense to your bottom line.
However, you might want to participate after listening to the audio below. There are sooooo many benefits besides earning revenue. Sure, sales is a great thing! But as a small business owner you want to learn how to connect with your people intimately – and Black Friday specials can help you do just that.
So listen to the audio or read the short list below:
Did you offer a Black Friday promotion and get less than lackluster results? Perhaps it was your first time and you are totally disappointed that no one purchased. Or you have tried Black Friday sales before but are still not seeing the numbers you want.
Let’s take a deep dive. After receiving way too many Black Friday/Shop Small Biz Saturday/Cyber Monday emails, I noticed a few trends. Also I gained a few insights from my own promotions.
So let’s not suffer in silence. Let’s review some possibilities about what might be going on behind the scenes.
Especially if you are a newbie or an early adopter to selling online.
So watch the video or read the three bullets below. Because we need to lower your alcohol bills this weekend
Promote only three packages.
I know. I know. There are 50 things that you want to sell. And probably 100 things that you are good at providing.
Don’t. It’s too confusing.
Share only three services when you talk to new prospects. People get confused when you are offering too many options. And they will move into the indecision mindset (aka won’t spend money) rather than buy from you.
Consider the last time YOU had to make a decision with too many options.
If you find selling hard, let me offer a suggestion which could make it easier:
- Stop talking
- Start listening
Yes, stop telling people what you do. Don’t tell them your title. Or what your service offers. Or how many different colors, sizes, bells, and whistles your product comes with. And definitely don’t use industry terms to describe your business like everyone else does.
Curious about how it works?
you have no shortage of good ideas. Ideas are great. But the big difference for those that have successful businesses is their EXECUTION of the good ideas. And how do you do that?
Starting a business is a funny thing. You start out with one idea and before you know it…it’s blossomed into a multi-national $40 million company with 10,000 employees. You are making moves and raking in the dough.
Why? Because you have no shortage of good ideas.
And ideas are great.
But the big difference for those that have successful businesses is their EXECUTION of the good ideas.
And how do you do that?