Did you ever write this “I am DETERMINED to grow my business” list?
- I’m gonna make 10k this month
- I will land 5 new clients
- I’m going to grow my social media by 1,000 new followers
- I’m going finish my website relaunch
You might be missing out on a key variable when you set these growth goals. You have to start first with:
I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.
So, how do you market your business when you are tired?
- When the stack of business cards is stacked high?
- When your follow-up list is long?
- When you are out of ideas that you can post on social media?
- When there are a ton of articles that you need to read?
And the third cup of coffee ain’t kicking in….
It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.
So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.
So here is how you can get started when you are tired:
3 tools to build your business when you are feeling overwhelmed
I was watching one of my social media feeds recently. Folks were expressing their sorrow with the natural disasters in Puerto Rico. And their frustration about the Virgin Islands and areas which didn’t get much coverage.
I felt their pain.
But I’m an entrepreneur. We take action when we see problems. So I got off social media. Gathered some supplies. Found a drop off center. And kept listening to the media for other ways I could help.
I’m not trying to brag here. I share this story because I want you to be inspired to take action.
Rather than complaining about how things should be or feeling overwhelmed, take action. Do something. Take small steps that fit into your wallet and your calendar.
I’m not sure if my supplies will end up in the hands of those who need it the most. Or if bigger problems will change.
But I know if I sit around and complain, nothing will get done. So I’d rather take my chances and take action. A small step towards a solution.
Need help figuring this out for your business? Here are some simple ways to get started: