In the midst of this global pandemic, there is alot of information being shared about how to help entrepreneurs navigate their finances. But there are a few questions that are not being asked. So we are going to dive into how to look at your finances like a CEO.
I was talking with a few entrepreneurs recently about goal setting. It’s that time of the year. You pull out the fancy planners and you think about, ooh, this is what I want to see happen in my business this year, and you set forth the goals. (Transcript of audio)
The conversation got really, really deep – Why haven’t you achieved some of these goals already? What’s been blocking you? What’s been challenging you? And what came up time and again – Because it’s hard. Because I start working on things, and it just takes a lot of extra work. Or I’m unclear of what it is I need to do next. Or I don’t block out the time. Or I don’t even have the time to work on these goals. And so it’s just really, really hard.
If you’re coming up against goals in your business that are hard with capital letters, here is a question that you can ask yourself to move past that hard when it comes to business goals.
Why are my goals this hard?
Now on the surface, when I say why is this thing so hard – I’m sure you probably have a very quick answer:
- Because I don’t have time
- Because I don’t have enough money
- Because I’m not sure exactly what it is that I need to do?
- When I get started, it’s just not really working right
That makes total sense. But I want to challenge you to dig in a little bit deeper. Take five minutes. Pull out your journal or talk with a business coach after you’ve had a few moments to reflect on this. Really, really, really dig in deep. Why is this thing so hard?
If you are a “roll up my sleeves and I’m gonna get it done” freelancer or business owner, this post is for you. You are smart enough to know that overnight successes are rare. You believe that starting and growing a business will take work. Time. Resources. And you are not afraid to roll up your sleeves because you know the rewards are great.
But it would be nice to see more wins! Especially after sleepless nights, endless networking events, and hours spent learning.
So here are a few questions to get you started:
Do you have too many ideas in your head after a few relaxing days of vacation? Or relishing the lazy days of summer and asking yourself, “What if I……?”
That’s great! But it also can be very overwhelming!!
- Which idea do you tackle first?
- How do you know if they are good?
- Do they fit with the goals of your business?
- And how the heck are you going to have enough resources to get them all done??
If you find yourself in this position, I have a few ideas to get you started. Because it’s all about taking brainstorms and creative insights to the next level….without the overwhelm!!!
Can you relate to this scenario? You experience a rough patch with your job. Laid off. Working in a toxic environment. And you realize this is the “do or die” moment. You NEED to launch your business now.
But you’ve got
- A TON of ideas
- NO sense of what to do first
- And an overwhelming fear that you need to get it right. The first time.
Couple that with the stress of next month’s bills? And friends and family who primarily depend on a 9 to grind and can’t understand your entrepreneurial ambitions? Well, you are probably in the middle of the greatest and worst opportunity of your life!!!
I’ve been there. It’s the most exciting AND terrifying space you can occupy. But, let me offer you one suggestion that often gets neglected. It’s the hidden nook that could uplevel your future earnings:
If you run a service based business, sales is necessary. But darn! It can be so hard to deal with rejection when people don’t want to buy your services. Because it’s not that they are saying “no”. They are saying no to YOU!
So how do you overcome this hurdle? How do you find more people that are interested in your services? And best of all, how do you convert more people who are interested into actual paying customers?
I share a key insight in this video. There are about 20 insights in this video! LOL. As I can’t resist when it comes to helping entrepreneurs uncover what they don’t know that they don’t know.
I share the insight so you can apply it in your business. And I also give an example of how I have used it in my business.
Please share this post with anyone you know would benefit!
Before you crack open the new fancy schmancy calendar, review last year’s WINS!!!
Whether you are running a side hustle or a full time enterprise, you wear the C.E.O. hat. At all times. You have a responsibility to strategize, plan, and see the big picture for your business.
Even when you are still the chief bottle washer.
But that can be ALOT. Trust me I get it. We are pros at checking the list.
But the big picture goal setting. Whew! That’s hard.
- Visualizing the growth opportunities
- Developing a plan for marketing that includes key metrics
- Getting out of our comfort zones
- Understanding how to navigate the gaps and areas of where you didn’t get your goals
So here is a quick story and three easy ways to get you started:
If you are struggling about how your business can participate in Black Friday, I’ve got some solutions in my video below.
Even if you are a busy shop owner – like the pie company I mentioned – you can engage in the holiday spending season. Why? People are going to spend money this time of year. Why shouldn’t they support small businesses??
And yes, I get that you are an eternal perfectionist who wants to spend 10 months on your website. Or you are still battling over which service offering to share.
I’ve got some tools to help you cut through the noise.
The truth of the matter is you HAVE to become an expert at sales. Even if you HATE selling. So roll up your sleeves and get some quick wins.
Plus I’ll be happy to answer any questions to arise! Just shoot a comment to me.
Highlights from the video include:
- 1 easy tool to share your Black Friday special that DOESN’T REQUIRE A WEBSITE!!
- The reason why ALL small businesses should run a Black Friday special – it’s more than sales
- How you can sell in the next few days even if you don’t have inventory
No time to listen? No worries! I’ll share the highlights below the video.
I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special.
- I can’t afford to discount my prices drastically.
- I don’t have a ton of inventory.
- I wouldn’t know where to start.
- I don’t have the business model that makes sense to run a Black Friday special.
- It’s just too much work to my already overloaded calendar
These are all legit concerns. It IS a heavy lift. You to think and execute a promotion that makes sense to your bottom line.
However, you might want to participate after listening to the audio below. There are sooooo many benefits besides earning revenue. Sure, sales is a great thing! But as a small business owner you want to learn how to connect with your people intimately – and Black Friday specials can help you do just that.
So listen to the audio or read the short list below:
Can you relate to this scenario?
You are in the midst serving several clients. Your schedule is packed. You are giddy with the invoices that you are able to send out.
So of course you are bound to forget this KEY thing in your business.
Check out the video: