Before you crack open the new fancy schmancy calendar, review last year’s WINS!!!
Whether you are running a side hustle or a full time enterprise, you wear the C.E.O. hat. At all times. You have a responsibility to strategize, plan, and see the big picture for your business.
Even when you are still the chief bottle washer.
But that can be ALOT. Trust me I get it. We are pros at checking the list.
But the big picture goal setting. Whew! That’s hard.
- Visualizing the growth opportunities
- Developing a plan for marketing that includes key metrics
- Getting out of our comfort zones
- Understanding how to navigate the gaps and areas of where you didn’t get your goals
So here is a quick story and three easy ways to get you started:
If you are struggling about how your business can participate in Black Friday, I’ve got some solutions in my video below.
Even if you are a busy shop owner – like the pie company I mentioned – you can engage in the holiday spending season. Why? People are going to spend money this time of year. Why shouldn’t they support small businesses??
And yes, I get that you are an eternal perfectionist who wants to spend 10 months on your website. Or you are still battling over which service offering to share.
I’ve got some tools to help you cut through the noise.
The truth of the matter is you HAVE to become an expert at sales. Even if you HATE selling. So roll up your sleeves and get some quick wins.
Plus I’ll be happy to answer any questions to arise! Just shoot a comment to me.
Highlights from the video include:
- 1 easy tool to share your Black Friday special that DOESN’T REQUIRE A WEBSITE!!
- The reason why ALL small businesses should run a Black Friday special – it’s more than sales
- How you can sell in the next few days even if you don’t have inventory
No time to listen? No worries! I’ll share the highlights below the video.
I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special.
- I can’t afford to discount my prices drastically.
- I don’t have a ton of inventory.
- I wouldn’t know where to start.
- I don’t have the business model that makes sense to run a Black Friday special.
- It’s just too much work to my already overloaded calendar
These are all legit concerns. It IS a heavy lift. You to think and execute a promotion that makes sense to your bottom line.
However, you might want to participate after listening to the audio below. There are sooooo many benefits besides earning revenue. Sure, sales is a great thing! But as a small business owner you want to learn how to connect with your people intimately – and Black Friday specials can help you do just that.
So listen to the audio or read the short list below:
Can you relate to this scenario?
You are in the midst serving several clients. Your schedule is packed. You are giddy with the invoices that you are able to send out.
So of course you are bound to forget this KEY thing in your business.
Check out the video:
I heard some amazing start-up business ideas this year. So, if you are ready to start your business next year, consider these tips as you prepare.
Because starting a business is like my favorite Facebook status – It’s complicated.
And rather than share the traditional checklist like:
- Consider your legal structure
- Order business cards and secure your domain name
- Create an elevator pitch
I wanted to dive into the oft-neglected steps. These are the things that can trip up entrepreneurs if you don’t plan for them. I’ve heard all types of stories in my business plan classes this year. And I’ve taken notes when listening to successful entrepreneurs share their stories.
So take heed and start your business on a high note! Read below:
Did you offer a Black Friday promotion and get less than lackluster results? Perhaps it was your first time and you are totally disappointed that no one purchased. Or you have tried Black Friday sales before but are still not seeing the numbers you want.
Let’s take a deep dive. After receiving way too many Black Friday/Shop Small Biz Saturday/Cyber Monday emails, I noticed a few trends. Also I gained a few insights from my own promotions.
So let’s not suffer in silence. Let’s review some possibilities about what might be going on behind the scenes.
Especially if you are a newbie or an early adopter to selling online.
So watch the video or read the three bullets below. Because we need to lower your alcohol bills this weekend
I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.
So, how do you market your business when you are tired?
- When the stack of business cards is stacked high?
- When your follow-up list is long?
- When you are out of ideas that you can post on social media?
- When there are a ton of articles that you need to read?
And the third cup of coffee ain’t kicking in….
It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.
So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.
So here is how you can get started when you are tired: