Ever get stuck trying to figure out your company brand or mission statement? Those worksheets are hard in the early stages of your business. Because you have NO idea what matters most to you or your future customers.
Prefer to read it? Or don’t have any headphones handy? The edited transcript is below.
Why you need a vision board before you start your business
This is Malla Haridat here, helping you kick start your business.I am a small business coach and I love helping folks take their business to the next level.
I just came off of a week of having a nasty, nasty sinus cold, so if you still hear me very nasally, my apologies in advance.
But I’ve just had something in my spirit that I want to get out.
What is a Vision Board?
So, first of all for those of you that may not know what a Vision Board is. A Vision board is simple.It is you basically sitting down with your six-year-old self-cutting out visuals or words that call to you.
Because you can do this 1 thing and set better business goals next year
Take an honest look at your numbers.
I know. This isn’t the “whoo hooo we are goal setting ” moment that you wanted. No planners. No cool strategy maps. No vision boards or business plans.
Instead, it’s a quiet moment of reflection for some. Or a “Let’s come to the altar and pray ” moment for others.
All you need to do is ask yourself two questions:
How much did I make?
How much did I spend?
Do not JUDGE your wins or “fails”
If you are anything like the Type As I often work with, you’ll feel like a failure. It’s easy when you start thinking about your plans for the year. The comparisons with other businesses. And what you know in your heart your business can earn.
Instead consider yourself a researcher. Someone gathering data. Numbers that don’t mean anything. No stories.
If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you.
And if you are a perfectionist who only submits flawless work, I challenge you. Stop worrying about it being perfect when it comes to YOUR marketing. Just get it done. Get more out there. Stop stressing that it can only be perfect before you publish it.
What does “obsessing over the details” look like?
Writing, rewriting and rewriting a blog post. But never hitting publish
Spending hours designing pretty pictures in Canva. But never hitting publish
Scribbling down the best ideas you heard at a fancy event about networking. But never implementing them
Perfection doesn’t pay the bills.
You are missing out on people who WANT to work with you. But they have to hear from you on a regular basis.
Don't drop the cash 'til you figure out the full impact
Short answer: You look professional and it’s a tax write off. But you might want to dig deeper.
How does this decision affect your business model, your brand, and your leadership style?
I know you are probably thinking: “Malla, I’m just getting a phone. It’s not that deep”.
Yeaahhhhh. It is. Adding an additional expense has a direct impact on your business. You want to consider a few things.
Extra time – Someone has to answer it
Extra money – There is a new bill
Extra time – It can be a distraction
So how do you decide?
Before you jump into the final decision, consider creating a decision matrix. While it takes time to develop, it will save you in the long term. It’s pretty likely that you’ll make future business purchases. With the decision matrix in place, you’ll make them based on strategy AND your gut intuition. So consider these ideas: