I heard some amazing start-up business ideas this year. So, if you are ready to start your business next year, consider these tips as you prepare.
Because starting a business is like my favorite Facebook status – It’s complicated.
And rather than share the traditional checklist like:
- Consider your legal structure
- Order business cards and secure your domain name
- Create an elevator pitch
I wanted to dive into the oft-neglected steps. These are the things that can trip up entrepreneurs if you don’t plan for them. I’ve heard all types of stories in my business plan classes this year. And I’ve taken notes when listening to successful entrepreneurs share their stories.
So take heed and start your business on a high note! Read below:
Did you offer a Black Friday promotion and get less than lackluster results? Perhaps it was your first time and you are totally disappointed that no one purchased. Or you have tried Black Friday sales before but are still not seeing the numbers you want.
Let’s take a deep dive. After receiving way too many Black Friday/Shop Small Biz Saturday/Cyber Monday emails, I noticed a few trends. Also I gained a few insights from my own promotions.
So let’s not suffer in silence. Let’s review some possibilities about what might be going on behind the scenes.
Especially if you are a newbie or an early adopter to selling online.
So watch the video or read the three bullets below. Because we need to lower your alcohol bills this weekend
I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.
So, how do you market your business when you are tired?
- When the stack of business cards is stacked high?
- When your follow-up list is long?
- When you are out of ideas that you can post on social media?
- When there are a ton of articles that you need to read?
And the third cup of coffee ain’t kicking in….
It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.
So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.
So here is how you can get started when you are tired:
I was watching one of my social media feeds recently. Folks were expressing their sorrow with the natural disasters in Puerto Rico. And their frustration about the Virgin Islands and areas which didn’t get much coverage.
I felt their pain.
But I’m an entrepreneur. We take action when we see problems. So I got off social media. Gathered some supplies. Found a drop off center. And kept listening to the media for other ways I could help.
I’m not trying to brag here. I share this story because I want you to be inspired to take action.
Rather than complaining about how things should be or feeling overwhelmed, take action. Do something. Take small steps that fit into your wallet and your calendar.
I’m not sure if my supplies will end up in the hands of those who need it the most. Or if bigger problems will change.
But I know if I sit around and complain, nothing will get done. So I’d rather take my chances and take action. A small step towards a solution.
Need help figuring this out for your business? Here are some simple ways to get started:
What ONE goal do you need to focus on ?
How often do you listen deeply to your clients?
- Putting your personal agenda secondary
- Taking your business and financial goals off the table
- Where you listen to your people like it’s the first time you have ever worked with a client
- And you are open to hearing the unfiltered truth
Let’s keep it real. It’s HARD. Because we have agendas. Bills to pay. Financial goals to reach.
But it’s a valuable practice that can help you start nailing MORE financial goals.
Check out an “aha” I had recently. I listened to attendees at a workshop I delivered. And it really opened my eyes to how best to serve them.