I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.
So, how do you market your business when you are tired?
When the stack of business cards is stacked high?
When your follow-up list is long?
When you are out of ideas that you can post on social media?
When there are a ton of articles that you need to read?
And the third cup of coffee ain’t kicking in….
It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.
So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.
So here is how you can get started when you are tired:
3 tools to build your business when you are feeling overwhelmed
I was watching one of my social media feeds recently. Folks were expressing their sorrow with the natural disasters in Puerto Rico. And their frustration about the Virgin Islands and areas which didn’t get much coverage.
I felt their pain.
But I’m an entrepreneur. We take action when we see problems. So I got off social media. Gathered some supplies. Found a drop off center. And kept listening to the media for other ways I could help.
I’m not trying to brag here. I share this story because I want you to be inspired to take action.
Rather than complaining about how things should be or feeling overwhelmed, take action. Do something. Take small steps that fit into your wallet and your calendar.
I’m not sure if my supplies will end up in the hands of those who need it the most. Or if bigger problems will change.
But I know if I sit around and complain, nothing will get done. So I’d rather take my chances and take action. A small step towards a solution.
Need help figuring this out for your business? Here are some simple ways to get started:
The AC is pumping. The drinks are chilling. And every supermarket is pushing charcoal and grills as you enter. Yup. It’s summer summer summer time.
I used to live for this time of year. Even when I had my busiest client seasons. (Yes, I was crazy enough to develop youth entrepreneurship programs. Which meant my summers and evenings were always over-scheduled). I loved this time of year because, people tend to slow down. Breathe more. Relax. Which leads to creation and new ideas.
And for my entrepreneurs, this is a GREAT thing. Because you have time to tackle this big business goal. One that will make a HUGE difference for the second half of your year.
What ONE goal do you need to focus on ?
Now before you start screaming that I’m adding more work to your plate, consider this:
Taking your business and financial goals off the table
Where you listen to your people like it’s the first time you have ever worked with a client
And you are open to hearing the unfiltered truth
Let’s keep it real. It’s HARD. Because we have agendas. Bills to pay. Financial goals to reach.
But it’s a valuable practice that can help you start nailing MORE financial goals.
Check out an “aha” I had recently. I listened to attendees at a workshop I delivered. And it really opened my eyes to how best to serve them.
If you are a one person business owner, you’ve probably had this occurrence. A business/professional issue. A personal issue. Something that causes you to get into a funk – aka you don’t want to get out of bed and your energy is totally lacking. You have no creativity.
I’ll share two tips for how you can embrace the funk…without letting it destroy your business.
Ever get stuck trying to figure out your company brand or mission statement? Those worksheets are hard in the early stages of your business. Because you have NO idea what matters most to you or your future customers.
Prefer to read it? Or don’t have any headphones handy? The edited transcript is below.
Why you need a vision board before you start your business
This is Malla Haridat here, helping you kick start your business.I am a small business coach and I love helping folks take their business to the next level.
I just came off of a week of having a nasty, nasty sinus cold, so if you still hear me very nasally, my apologies in advance.
But I’ve just had something in my spirit that I want to get out.
What is a Vision Board?
So, first of all for those of you that may not know what a Vision Board is. A Vision board is simple.It is you basically sitting down with your six-year-old self-cutting out visuals or words that call to you.