Did you offer a Black Friday promotion and get less than lackluster results? Perhaps it was your first time and you are totally disappointed that no one purchased. Or you have tried Black Friday sales before but are still not seeing the numbers you want.
Let’s take a deep dive. After receiving way too many Black Friday/Shop Small Biz Saturday/Cyber Monday emails, I noticed a few trends. Also I gained a few insights from my own promotions.
So let’s not suffer in silence. Let’s review some possibilities about what might be going on behind the scenes.
Especially if you are a newbie or an early adopter to selling online.
So watch the video or read the three bullets below. Because we need to lower your alcohol bills this weekend
I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.
So, how do you market your business when you are tired?
- When the stack of business cards is stacked high?
- When your follow-up list is long?
- When you are out of ideas that you can post on social media?
- When there are a ton of articles that you need to read?
And the third cup of coffee ain’t kicking in….
It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.
So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.
So here is how you can get started when you are tired:
3 tools to build your business when you are feeling overwhelmed
I was watching one of my social media feeds recently. Folks were expressing their sorrow with the natural disasters in Puerto Rico. And their frustration about the Virgin Islands and areas which didn’t get much coverage.
I felt their pain.
But I’m an entrepreneur. We take action when we see problems. So I got off social media. Gathered some supplies. Found a drop off center. And kept listening to the media for other ways I could help.
I’m not trying to brag here. I share this story because I want you to be inspired to take action.
Rather than complaining about how things should be or feeling overwhelmed, take action. Do something. Take small steps that fit into your wallet and your calendar.
I’m not sure if my supplies will end up in the hands of those who need it the most. Or if bigger problems will change.
But I know if I sit around and complain, nothing will get done. So I’d rather take my chances and take action. A small step towards a solution.
Need help figuring this out for your business? Here are some simple ways to get started:
How often do you listen deeply to your clients?
- Putting your personal agenda secondary
- Taking your business and financial goals off the table
- Where you listen to your people like it’s the first time you have ever worked with a client
- And you are open to hearing the unfiltered truth
Let’s keep it real. It’s HARD. Because we have agendas. Bills to pay. Financial goals to reach.
But it’s a valuable practice that can help you start nailing MORE financial goals.
Check out an “aha” I had recently. I listened to attendees at a workshop I delivered. And it really opened my eyes to how best to serve them.
If you are a one person business owner, you’ve probably had this occurrence. A business/professional issue. A personal issue. Something that causes you to get into a funk – aka you don’t want to get out of bed and your energy is totally lacking. You have no creativity.
I’ll share two tips for how you can embrace the funk…without letting it destroy your business.
Y’all I hosted a vision board workshop. And we didn’t even get to the part where you create the board. But, I couldn’t be happier! LOL
Why this insanity you ask???
Because visions boards are about much more than pasting pretty pictures. It is more than cutting fancy ads about the doodads you want or places you want to travel.
- It’s about tapping into your core dreams.
- Uncovering possibilities that you have buried.
- And drafting a plan to bring this ideas to life.
Without feeling overwhelmed or stressed out.
Because here is something many entrepreneurial leaders know about goal setting and dreams:
When I first heard about vision boards, I thought they were for people who believed unicorn poop is magical and money trees do really grow. I was too busy sweating in the trenches.
- Focusing on SWOT analysis and keeping the damn lights on
- Finding new customers and keeping them happy
- And my all time favorite, return on investment. Or as I like to think about it – will my blood, sweat, and tears today pay off tomorrow?
I didn’t have no stinkin’ time to be pasting pictures on a posterboard. I was building a business!
Until I realized recently how vision boards REALLY work.
Ever get stuck trying to figure out your company brand or mission statement? Those worksheets are hard in the early stages of your business. Because you have NO idea what matters most to you or your future customers.
So let me share an easier way to get started: