Category Archives: How to build your business

Malla’s tips on how to build and kickstart your business

The #1 reason why you must run a Black Friday promo

Don't worry about just sales for Black Friday. There is a bigger win that you can gain from offering a promotion.

I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special. I can’t afford to discount my prices drastically. I don’t have a ton of inventory. I wouldn’t know where to start. I don’t have the business model that makes sense to run a Black Friday special. It’s […]

The one thing we often forget when we have a ton of clients

Can you relate to this scenario? You are in the midst serving several clients.  Your schedule is packed.  You are giddy with the invoices that you are able to send out. So of course you are bound to forget this KEY thing in your business. Check out the video:

Should I accept half of my regular rate if I really need the money?

Need to decide to take a project earning much less than your usual rate? Here are some tools to make the decision

It’s a common problem when you freelance/consult. You have a group of good paying clients. Life is rosy. Invoices and cash are coming in. Bills and expenses are paid on-time.   Until you reach the famine period. Where the work dries up. And you are stuck trying to figure out how to make rent/lights next […]

Black Panther – Why this movie could make you a BETTER entrepreneur

If you haven’t heard the buzz about Black Panther, you might be on a serious social media/news fast!  The movie is breaking all types of records and has generated a solid cult following.   As an small biz coach who wants to see more small businesses succeed by connecting the dots, I couldn’t resist.  There […]

The 1 goal that really matters in the New Year

Focus on the life changing goals for your business rather than getting distracted by the out of the ordinary moments.

I saw a car on fire during the AM commute.  I hoped that the driver was OK. But I wasn’t OK with the reaction of other drivers. –No one got out to help. –No one helped him flag down help.   Instead they stopped, stared, and caused a massive pile up.   And it made […]

3 game changing tips if you want to start your business next year

You have to be willing to unlearn some skills to succeed

I heard some amazing start-up business ideas this year.  So, if you are ready to start your business next year, consider these tips as you prepare. Because starting a business is like my favorite Facebook status – It’s complicated. And rather than share the traditional checklist like: Consider your legal structure Order business cards and secure […]

Black Friday: How to recover if didn’t get the results you wanted

Because a one day sale can't trump how much someone spends in a lifetime

Did you offer a Black Friday promotion and get less than lackluster results?  Perhaps it was your first time and you are totally disappointed that no one purchased.  Or you have tried Black Friday sales before but are still not seeing the numbers you want. Let’s take a deep dive.  After receiving way too many […]

It’s so easy to avoid marketing when you have contracts flowing in

Follow-up leads to opportunities. So start with just one person.

I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed. So, how do you market your business when you are tired? When the stack of business cards is stacked high? When your follow-up list is long? When […]

3 tools to build your business when you are feeling overwhelmed

Take small steps rather than no steps

I was watching one of my social media feeds recently.  Folks were expressing their sorrow  with the natural disasters in Puerto Rico.  And their frustration about the Virgin Islands and areas which didn’t get much coverage. I felt their pain. But I’m an entrepreneur.  We take action when we see problems.  So I got off […]

What women really need to know about starting a business

No, it's not just the business plan that women entrepreneurs need

  Are you a female and want to start a business? Or grow your service based business to earn some serious cash flow?   I’m sure you’ve heard the buzz about the increasing number of women entrepreneurs. I’m happy when ANYONE starts a business. But I have a special place in my heart for any […]