But why is it so FREAKING hard to find these people on a regular basis????
You get all dressed up for a networking event. Pass out a ton of business cards. Schedule follow up via phone and email. Spend hours on social media posting, liking, and following. (Well, maybe it was only 20 min. ‘Fess up. I was there too laughing at jokes on #BlackTwitter! lol)
You’ve even tried paid ads and special incentives. The online marketing gurus constantly talk how this stuff works and suggest ads.
But…nothing. Crickets. Silence. You’d have an easier time finding an empty register at a Back to School penny sale.
So, here is an idea to ponder.
I waited patiently. I knew the question would come up. It always does when I talk to someone who recently got the entrepreneurial “spark”. You know that moment when you realize that your passion is something you can get paid for.
So I can just put up a website and people will buy my service?
There is whole lot between “build it and they will come” and your idea. You’ve got to invest in the marketing, planning, and host of “oh my goodness this is tough” moments.
Yes, you need a website. But before you spend a DIME, consider these three ideas FIRST:
Customers want something new.
You might have heard that Wal-Mart is closing stores in several small and rural communities. It’s a tough blow for many of those communities. Because their small businesses were hit hard when Wal-Mart came to town. And now that they are leaving, customers are stuck with few options.
My friends, that spells opportunity for you!
No, I don’t mean that you should open a retail store.
But pay attention to the trend. When the world’s biggest store starts closing stores, something is shifting. Even if it’s only a fraction of their stores.
It means something is not working.
And that my friends… Is a great thing for entrepreneurs.
A few months ago, I was speaking to a group about social media strategies for small businesses. One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers.
We started talking offline. And something came up during our discussion. While she had a sizable following, she hadn’t sold anything to her audience. None of her ebooks. No affiliate ads. No online programs. Nada.
Please don’t miss the AWESOME marketing strategy that Beyonce’s team used. Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter.
Beyonce SLAYED her marketing.
Whether you are an expert or not even sure where to start with your own marketing, you can use these strategies. I’ll share two that are easy to implement with the time you already spending on your business.
Promote only three packages.
I know. I know. There are 50 things that you want to sell. And probably 100 things that you are good at providing.
Don’t. It’s too confusing.
Share only three services when you talk to new prospects. People get confused when you are offering too many options. And they will move into the indecision mindset (aka won’t spend money) rather than buy from you.
Consider the last time YOU had to make a decision with too many options.
- Are you having panic attacks thinking about writing your business plan?
- Hearing the voices of former teachers telling you how bad your writing is?
- Freezing up when you try to plan out what goals to focus on?
- Or just B.O.R.E.D. out of your mind staring at the blank page?
Then you’ll be all ears when I reveal a secret about writing your business plan.
Ready for big things this year in your business? Yes! Whether you want to finally get started or you know it’s time to earn more money, I’ve got two tips to get you started:
Don’t bother making New Year’s business resolutions this year. Make a two month or three month goal. Super busy and can’t see that far? Develop a two week goal.
Because New Year’s resolutions don’t work. You’ll lose focus too easy. Or find new goals and get distracted. And once you miss the target, you’ll lose valuable momentum.
I have been guilty of this myself. I sat down to plan my business goals this year. I tried a few times to visualize what I wanted for my business this year. And something kept coming up to distract me. And I couldn’t think big picture. So it hit me:
If you find selling hard, let me offer a suggestion which could make it easier:
- Stop talking
- Start listening
Yes, stop telling people what you do. Don’t tell them your title. Or what your service offers. Or how many different colors, sizes, bells, and whistles your product comes with. And definitely don’t use industry terms to describe your business like everyone else does.
Curious about how it works?