Category Archives: How to build your business

Malla’s tips on how to build and kickstart your business

Stop worrying about your marketing being perfect

If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you. And if you are a perfectionist who only submits flawless work,  I challenge you.  Stop worrying about it being perfect when it comes to YOUR marketing.  Just get it done.  Get more out there.  Stop […]

Do you really need a business phone if you are 1 person service business?

Short answer:  You look professional and it’s a tax write off.  But you might want to dig deeper. How does this decision affect your business model, your brand, and your leadership style? I know you are probably thinking: “Malla, I’m just getting a phone.  It’s not that deep”. Yeaahhhhh.  It is.  Adding an additional expense […]

Why service professionals struggle when they start a business

There are so many things to learn when you hang out your shingle. Start first by speaking so that your prospects understand why you

Over the years, I’ve encountered many people who want to start a service business.  Rather than working any longer for “The Man”, they opt to hang up their own shingle.  No more office politics.  No unfair promotions.  Just the projects that they are enjoy.  And checks that they don’t have to share!  Yessssssssssss!!! Most working professionals […]

Why it’s so freaking hard to find your future customers

  But why is it so FREAKING hard to find these people on a regular basis???? You get all dressed up for a networking event.  Pass out a ton of business cards.  Schedule follow up via phone and email.  Spend hours on social media posting, liking, and following.  (Well, maybe it was only 20 min.  ‘Fess […]

If you build it, they WON’T come

I waited patiently.  I knew the question would come up.  It always does when I talk to someone who recently got the entrepreneurial “spark”.  You know that moment when you realize that your passion is something you can get paid for. So I can just put up a website and people will buy my service?  […]

Why Walmart closing stores matters to your business plan

Customers want something new. You might have heard  that Wal-Mart is closing stores in several small and rural communities.  It’s a tough blow for many of those communities.  Because their small businesses were hit hard  when Wal-Mart came to town.  And now that they are leaving, customers are stuck with few options. My friends, that […]

Your Business will look EXACTLY the same next year if you don’t make this shift

      A few months ago, I was speaking to a group about social media strategies for small businesses.  One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers. We started talking offline.  And something came up during our discussion.  While she had a […]

2 ways Beyonce’ slayed her #Formation marketing

How you can incorporate 2 of Bey's marketing strategies to your own business.

Please don’t miss the AWESOME marketing strategy that Beyonce’s team used.   Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter. Beyonce SLAYED her marketing. Whether you are an expert or not even sure where to start with your own marketing, you can use these […]

Make it easy for people to buy your services. Do this

Stop confusing your prospects. Focus on only three services

Promote only three packages. I know.  I know.  There are 50 things that you want to sell.  And probably 100 things that you are good at providing. Don’t.  It’s too confusing. Share only three services when you talk to new prospects.  People get confused when you are offering too many options.  And they will move into […]

How to get over your fear of writing your business plan

Smart entrepreneurs use measuring to blast through their failures.

  Are you having panic attacks thinking about writing your business plan? Hearing the voices of former  teachers telling you how bad your writing is? Freezing up when you try to plan out what goals to focus on? Or just B.O.R.E.D. out of your mind staring at the blank page? Good! Then you’ll be all […]