Category Archives: How to build your business

Malla’s tips on how to build and kickstart your business

Roasting turkeys and Business Planning

It’s only a few days before one of my favorite holidays.  I am dreaming of the sweet potato pies, the mac and cheese, the collard greens, the stuffing, the candied yams… But things are a hot mess right now with my schedule.  I’m working on figuring out who is cooking and what time are we […]

How Frankenstorm helped me tap into my planning side

The past few days have been all consuming with Frankenstorm aka Hurricane Sandy. She wrecked havoc on many areas in NY, NJ and CT. Happily, except for a few downed trees and spotty internet service, my area in NY wasn’t affected too badly. And my friends who were affected…have shared amazing stories of  banding together […]

How to write a great blog post when you are juggling an active baby

My friends, I am blogging regularly while balancing an active one year old.  Not easy.  But it can be done! And while I am grateful to super supportive family members – let’s be clear I am very involved in daily care of Little Miss.  So I know first hand what it means to be juggling […]

Start your business social media in 15 min

I’m sure by now you’ve been hit with a ton of reasons why you need to be using social media.  You know it needs to be part of your marketing plan.  Everyone is raving about how much business is being conducted through social media. But if you are an old school entrepreneur and are not […]

Do I have to share my REAL story in my personal brand?

Geeezzz.  I hope it isn’t that painful for you.  What exactly did you do in college?  *wink *wink.  LOL   But yes, you need to get comfortable telling your story as it’s a key point that tells everyone why they want to buy from only YOU. For some, this is a no brainer.  You err […]

Are you listening to your business mentor?

I have found 10x more value from mentors who tell me what I don’t to hear rather than cheering for me when I do well. I love hearing applause as much as the next person.  But  where do I get the best results?  Listening to the advice  “I don’t want to hear”.    I’ll share a problem […]

Will the real target market please stand up?

How do you really determine who your target market is?  I mean your REAL target market – not the one you made up when you were writing a business plan.  Who are the people who will purchase your products or services ? The best way to identify your target market is to use data and […]

Where are the risk taker women entrepreneurs?

Ladies, if we dare to call ourselves small business owners – or even better, entrepreneurs – then we need to do a better job about taking risks. And that means showing up and building in person relationships at high level conferences and networking events.  Yes, there are sacrifices.  Yes, it compromises family time.  Yes, you […]