I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special. I can’t afford to discount my prices drastically. I don’t have a ton of inventory. I wouldn’t know where to start. I don’t have the business model that makes sense to run a Black Friday special. It’s […]
Category Archives: Marketing best practices
Why You’re Not Getting Clients Consistently (And What to Do About It) Build a prospect list without feeling like you’re begging or burning out. Do you ever wish your business had a steady flow of clients—without constantly chasing them down? You’re not alone. Most entrepreneurs dream of that “endless line of customers,” but very few […]
I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed. So, how do you market your business when you are tired? When the stack of business cards is stacked high? When your follow-up list is long? When […]
If you know you’re supposed to start a business—but keep hitting the pause button—this one’s for you. You might be saying things like: “I don’t have time.” “I need to learn one more tech tool.” “I should be marketing but I’m not ready yet.” Sound familiar? Let me lovingly say: stop waiting until everything is […]
Nervous about flipping the switch to start your business? Because you don’t have everything “all together” yet? STOOOOPPPP the nonnnnnnsense. You ain’t never gonna get it perfect. Just start. Before you are ready Before you have things organized Or perfect And for the ladies who are about to flip me the side eye……I’m talking to […]
If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you. And if you are a perfectionist who only submits flawless work, I challenge you. Stop worrying about it being perfect when it comes to YOUR marketing. Just get it done. Get more out there. Stop […]
But why is it so FREAKING hard to find these people on a regular basis???? You get all dressed up for a networking event. Pass out a ton of business cards. Schedule follow up via phone and email. Spend hours on social media posting, liking, and following. (Well, maybe it was only 20 min. ‘Fess […]
I waited patiently. I knew the question would come up. It always does when I talk to someone who recently got the entrepreneurial “spark”. You know that moment when you realize that your passion is something you can get paid for. So I can just put up a website and people will buy my service? […]
A few months ago, I was speaking to a group about social media strategies for small businesses. One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers. We started talking offline. And something came up during our discussion. While she had a […]
Please don’t miss the AWESOME marketing strategy that Beyonce’s team used. Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter. Beyonce SLAYED her marketing. Whether you are an expert or not even sure where to start with your own marketing, you can use these […]
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