Nervous about flipping the switch to start your business? Because you don’t have everything “all together” yet?
STOOOOPPPP the nonnnnnnsense. You ain’t never gonna get it perfect. Just start.
- Before you are ready
- Before you have things organized
- Or perfect
And for the ladies who are about to flip me the side eye……I’m talking to you. Start telling people why you can help them solve their problems. Before you are comfortable.
I was chatting with friend recently. A really smart woman. In school getting her Masters. Working full time and handling family and life responsibilities.
She knows I coach entrepreneurs. She started proudly telling me about what she developed already in the pre-launch stage of her business.
- Legal status
- Business cards
But there was something missing. And it’s common for entrepreneurs who are creating businesses that connect their heart with their future invoices.
If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you.
And if you are a perfectionist who only submits flawless work, I challenge you. Stop worrying about it being perfect when it comes to YOUR marketing. Just get it done. Get more out there. Stop stressing that it can only be perfect before you publish it.
What does “obsessing over the details” look like?
- Writing, rewriting and rewriting a blog post. But never hitting publish
- Spending hours designing pretty pictures in Canva. But never hitting publish
- Scribbling down the best ideas you heard at a fancy event about networking. But never implementing them
Perfection doesn’t pay the bills.
You are missing out on people who WANT to work with you. But they have to hear from you on a regular basis.
But why is it so FREAKING hard to find these people on a regular basis????
You get all dressed up for a networking event. Pass out a ton of business cards. Schedule follow up via phone and email. Spend hours on social media posting, liking, and following. (Well, maybe it was only 20 min. ‘Fess up. I was there too laughing at jokes on #BlackTwitter! lol)
You’ve even tried paid ads and special incentives. The online marketing gurus constantly talk how this stuff works and suggest ads.
But…nothing. Crickets. Silence. You’d have an easier time finding an empty register at a Back to School penny sale.
So, here is an idea to ponder.
I waited patiently. I knew the question would come up. It always does when I talk to someone who recently got the entrepreneurial “spark”. You know that moment when you realize that your passion is something you can get paid for.
So I can just put up a website and people will buy my service?
There is whole lot between “build it and they will come” and your idea. You’ve got to invest in the marketing, planning, and host of “oh my goodness this is tough” moments.
Yes, you need a website. But before you spend a DIME, consider these three ideas FIRST:
A few months ago, I was speaking to a group about social media strategies for small businesses. One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers.
We started talking offline. And something came up during our discussion. While she had a sizable following, she hadn’t sold anything to her audience. None of her ebooks. No affiliate ads. No online programs. Nada.
Please don’t miss the AWESOME marketing strategy that Beyonce’s team used. Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter.
Beyonce SLAYED her marketing.
Whether you are an expert or not even sure where to start with your own marketing, you can use these strategies. I’ll share two that are easy to implement with the time you already spending on your business.
Do you wish you had a better way to answer the question: : “So what does your business do?”
You might be attending a networking event. Or a family dinner with distant cousins and relatives. Or a power house conference where you are meeting dozens of people over a few days.
- How do you stand out?
- How do you capture their attention so they want to know more?
Most people tend to introduce themselves based on what they do. It’s a default in our society to give your name and job title. The problem is that it doesn’t tell the listener what makes you stand out. There is no way to differentiate between you and others who offer the same service.
If you introduce yourself with your title, the listener is likely to lump you into a box. Tell them you are a graphic designer and they think of the last two people that they met who are designers. Even though your skills are different. Talk about your web design business and they visualize the last web designer who didn’t finish the project. Share that you are a coach or some new fancy category and they will often give you a blank stare.
So don’t start with your title. Answer this question instead:
K.J. Naturals – 3 ways she is nailing her marketing game on Etsy. Not only does she have a great product but is nailing her marketing strategy. I highlight three ways below. Check them out https://mallaharidat.com/etsy-and-k-j-naturals-how-one-artisan-is-nailing-her-marketing-game/
I found KJ Naturals a few years ago during my ongoing OBSESSION for natural hair care products. I am always on the hunt for products that keep my hair healthy, easy to style, and my pockets happy. And when my daughter arrived with a different hair texture than mine, my obsession reached new heights. I read every blog, watched hours of Youtube videos, and turned my bathroom in a mini hair care outlet.
I have a ton of products that I’ve bought once or twice. But KJ Naturals is one of the few that I have purchased repeatedly. Why? Not only does she have a great product but is nailing her marketing strategy. I highlight three ways below. Check them out and think about how you can tweak these ideas and use them in your own business. Because she definitely has me coming back again and again to her store!
Dislike marketing? Rather be spending time DOING your business rather than finding customers? I get it.
Check out my suggestions in my first post.
We are not going after perfection here. But you need a plan. So have fun with your strategy day first and then come back to Step #2 and #3.
I was standing on line recently doing my holiday shopping and someone asked for pink bubblegum vodka.
Don’t hold judgment on me that I was in the liquor store shopping. I live with a toddler at home. lol
Without batting an eye, the clerk came from behind the counter and shared with the customer that she would search the inventory and see if she had something that would suit her taste. She kept talking with the customer about the types of liquors she preferred, her favorite vodkas, the best mixed drink she had, the worst drinks she had tasted, who she was buying the vodka for, etc.
Not once did she ask the question I had on my tongue – PINK BUBBLEGUM VODKA? Are you kidding me?