Did you ever write this “I am DETERMINED to grow my business” list?
- I’m gonna make 10k this month
- I will land 5 new clients
- I’m going to grow my social media by 1,000 new followers
- I’m going finish my website relaunch
You might be missing out on a key variable when you set these growth goals. You have to start first with:
I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.
So, how do you market your business when you are tired?
- When the stack of business cards is stacked high?
- When your follow-up list is long?
- When you are out of ideas that you can post on social media?
- When there are a ton of articles that you need to read?
And the third cup of coffee ain’t kicking in….
It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.
So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.
So here is how you can get started when you are tired:
(READ THE SUMMARY BELOW)
If you KNOW you need to start your business but have every excuse in the book:
- You don’t have enough time
- You need to learn how to use this tech tool
- You need to start marketing
Anddddd you keep procrastinating
Here are insights on how you can present your personal brand BEFORE you start your business.
Nervous about flipping the switch to start your business? Because you don’t have everything “all together” yet?
STOOOOPPPP the nonnnnnnsense. You ain’t never gonna get it perfect. Just start.
- Before you are ready
- Before you have things organized
- Or perfect
And for the ladies who are about to flip me the side eye……I’m talking to you. Start telling people why you can help them solve their problems. Before you are comfortable.
I was chatting with friend recently. A really smart woman. In school getting her Masters. Working full time and handling family and life responsibilities.
She knows I coach entrepreneurs. She started proudly telling me about what she developed already in the pre-launch stage of her business.
- Legal status
- Business cards
But there was something missing. And it’s common for entrepreneurs who are creating businesses that connect their heart with their future invoices.
If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you.
And if you are a perfectionist who only submits flawless work, I challenge you. Stop worrying about it being perfect when it comes to YOUR marketing. Just get it done. Get more out there. Stop stressing that it can only be perfect before you publish it.
What does “obsessing over the details” look like?
- Writing, rewriting and rewriting a blog post. But never hitting publish
- Spending hours designing pretty pictures in Canva. But never hitting publish
- Scribbling down the best ideas you heard at a fancy event about networking. But never implementing them
Perfection doesn’t pay the bills.
You are missing out on people who WANT to work with you. But they have to hear from you on a regular basis.
But why is it so FREAKING hard to find these people on a regular basis????
You get all dressed up for a networking event. Pass out a ton of business cards. Schedule follow up via phone and email. Spend hours on social media posting, liking, and following. (Well, maybe it was only 20 min. ‘Fess up. I was there too laughing at jokes on #BlackTwitter! lol)
You’ve even tried paid ads and special incentives. The online marketing gurus constantly talk how this stuff works and suggest ads.
But…nothing. Crickets. Silence. You’d have an easier time finding an empty register at a Back to School penny sale.
So, here is an idea to ponder.
I waited patiently. I knew the question would come up. It always does when I talk to someone who recently got the entrepreneurial “spark”. You know that moment when you realize that your passion is something you can get paid for.
So I can just put up a website and people will buy my service?
There is whole lot between “build it and they will come” and your idea. You’ve got to invest in the marketing, planning, and host of “oh my goodness this is tough” moments.
Yes, you need a website. But before you spend a DIME, consider these three ideas FIRST:
A few months ago, I was speaking to a group about social media strategies for small businesses. One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers.
We started talking offline. And something came up during our discussion. While she had a sizable following, she hadn’t sold anything to her audience. None of her ebooks. No affiliate ads. No online programs. Nada.
Please don’t miss the AWESOME marketing strategy that Beyonce’s team used. Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter.
Beyonce SLAYED her marketing.
Whether you are an expert or not even sure where to start with your own marketing, you can use these strategies. I’ll share two that are easy to implement with the time you already spending on your business.
Do you wish you had a better way to answer the question: : “So what does your business do?”
You might be attending a networking event. Or a family dinner with distant cousins and relatives. Or a power house conference where you are meeting dozens of people over a few days.
- How do you stand out?
- How do you capture their attention so they want to know more?
Most people tend to introduce themselves based on what they do. It’s a default in our society to give your name and job title. The problem is that it doesn’t tell the listener what makes you stand out. There is no way to differentiate between you and others who offer the same service.
If you introduce yourself with your title, the listener is likely to lump you into a box. Tell them you are a graphic designer and they think of the last two people that they met who are designers. Even though your skills are different. Talk about your web design business and they visualize the last web designer who didn’t finish the project. Share that you are a coach or some new fancy category and they will often give you a blank stare.
So don’t start with your title. Answer this question instead: