The #1 reason why you must run a Black Friday promo

Even if it freaks you out

Don't worry about just sales for Black Friday. There is a bigger win that you can gain from offering a promotion.I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special.

  • I can’t afford to discount my prices drastically.
  • I don’t have a ton of inventory.
  • I wouldn’t know where to start.
  • I don’t have the business model that makes sense to run a Black Friday special.
  • It’s just too much work to my already overloaded calendar

These are all legit concerns.  It IS a heavy lift. You to think and execute a promotion that makes sense to your bottom line.

However, you might want to participate after listening to the audio below.  There are sooooo many benefits besides earning revenue.  Sure, sales is a great thing!  But as a small business owner you want to learn how to connect with your people intimately – and Black Friday specials can help you do just that.

So listen to the audio or read the short list below:

The group you need to remember when you set business growth goals

Did you ever write this “I am DETERMINED to grow my business” list?

  • I’m gonna make 10k this month
  • I will land 5 new clients
  • I’m going to grow my social media by 1,000 new followers
  • I’m going finish my website relaunch

You might be missing out on a key variable when you set these growth goals.  You have to start first with:

It’s so easy to avoid marketing when you have contracts flowing in

Tips for marketing when you are exhausted

I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed.

So, how do you market your business when you are tired?

  • When the stack of business cards is stacked high?
  • When your follow-up list is long?
  • When you are out of ideas that you can post on social media?
  • When there are a ton of articles that you need to read?

And the third cup of coffee ain’t kicking in….

It’s easy to neglect marketing when the contracts and clients are flowing. But, if you ignore it, you’ll look up in a few months and be back in the famine part of the “feast and famine” cash flow crunch.

So I’ll share a few tips that will keep you moving forward when you reach this zone. It’s quite a dangerous place. It’s easy to get comfortable cashing checks and transferring online funds. But if you don’t pay attention, you’ll be scrambling to find clients at “one time only discounted” rates.

So here is how you can get started when you are tired:

3 reasons why you need to start sharing your personal brand in the midst of the craziness

(READ THE SUMMARY BELOW)

If you KNOW you need to start your business but have every excuse in the book:

  • You don’t have enough time
  • You need to learn how to use this tech tool
  • You need to start marketing
Anddddd you keep procrastinating
 
Here are insights on how you can present your personal brand BEFORE you start your business.

Stop waiting. Start this before you need the $$$

There is something that entrepreneurs often forget when they are planning all of the details.

 

Nervous about flipping the switch to start your business?  Because you don’t have everything “all together” yet?

STOOOOPPPP the nonnnnnnsense.  You ain’t never gonna get it perfect. Just start.

  • Before you are ready
  • Before you have things organized
  • Or perfect

And for the ladies who are about to flip me the side eye……I’m talking to you.  Start telling people why you can help them solve their problems.  Before you are comfortable.

I was chatting with friend recently.  A really smart woman.  In school getting her Masters. Working full time and handling family and life responsibilities.

She knows I coach entrepreneurs.  She started proudly telling me about what she developed already  in the pre-launch stage of her business.

  • Legal status
  • Business cards
  • Location
  • Website

But there was something missing.  And it’s common for entrepreneurs who are creating businesses that connect their heart with their future invoices.  

Stop worrying about your marketing being perfect

You are missing out on people who WANT  to work with you.  But they have to hear from you on a regular basis.

If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you.

And if you are a perfectionist who only submits flawless work,  I challenge you.  Stop worrying about it being perfect when it comes to YOUR marketing.  Just get it done.  Get more out there.  Stop stressing that it can only be perfect before you publish it.

What does “obsessing over the details” look like?

  • Writing, rewriting and rewriting a blog post.  But never hitting publish
  • Spending hours designing pretty pictures in Canva.  But never hitting publish
  • Scribbling down the best ideas you heard at a fancy event about networking.  But never implementing them

Perfection doesn’t pay the bills.

You are missing out on people who WANT  to work with you.  But they have to hear from you on a regular basis.

Why it’s so freaking hard to find your future customers

 

Because it doesn't have to be so hard to find your peeps if you make this one mental shift

But why is it so FREAKING hard to find these people on a regular basis????

You get all dressed up for a networking event.  Pass out a ton of business cards.  Schedule follow up via phone and email.  Spend hours on social media posting, liking, and following.  (Well, maybe it was only 20 min.  ‘Fess up.  I was there too laughing at jokes on #BlackTwitter!  lol)

You’ve even tried paid ads and special incentives.  The online marketing gurus constantly talk how this stuff works and suggest ads.

But…nothing.  Crickets.  Silence.  You’d have an easier time finding an empty register at a Back to School penny sale.

So, here is an idea to ponder.

If you build it, they WON’T come

Before you spend a dime on your website, do this

Try these 3 steps before you spend a dime on building your website. I waited patiently.  I knew the question would come up.  It always does when I talk to someone who recently got the entrepreneurial “spark”.  You know that moment when you realize that your passion is something you can get paid for.

So I can just put up a website and people will buy my service? 

Yeahhhh. But.

There is whole lot between “build it and they will come” and your idea.   You’ve got to invest in the marketing, planning, and host of “oh my goodness this is tough” moments.

Yes, you need a website.  But before you spend a DIME, consider these three ideas FIRST:

Your Business will look EXACTLY the same next year if you don’t make this shift

Because your business will look exactly the same next year if you don't make this shift

 

 

 

A few months ago, I was speaking to a group about social media strategies for small businesses.  One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers.

We started talking offline.  And something came up during our discussion.  While she had a sizable following, she hadn’t sold anything to her audience. None of her ebooks.  No affiliate ads.  No online programs.  Nada.

2 ways Beyonce’ slayed her #Formation marketing

How you can incorporate 2 of Bey's marketing strategies to your own business.Please don’t miss the AWESOME marketing strategy that Beyonce’s team used.   Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter.

Beyonce SLAYED her marketing.

Whether you are an expert or not even sure where to start with your own marketing, you can use these strategies.  I’ll share two that are easy to implement with the time you already spending on your business.