Category Archives: Marketing best practices

The #1 reason why you must run a Black Friday promo

Don't worry about just sales for Black Friday. There is a bigger win that you can gain from offering a promotion.

I’m betting you have a list of reasons why you aren’t interested in promoting a Black Friday special. I can’t afford to discount my prices drastically. I don’t have a ton of inventory. I wouldn’t know where to start. I don’t have the business model that makes sense to run a Black Friday special. It’s […]

The group you need to remember when you set business growth goals

Either you want to clients and can deal being uncomfortable or you want your pink fuzzy slippers

Did you ever write this “I am DETERMINED to grow my business” list? I’m gonna make 10k this month I will land 5 new clients I’m going to grow my social media by 1,000 new followers I’m going finish my website relaunch You might be missing out on a key variable when you set these […]

It’s so easy to avoid marketing when you have contracts flowing in

Follow-up leads to opportunities. So start with just one person.

I’ve delivered 10 speaking events in 17 days. Yup. I’m brain dead. Mentally and emotionally drained. Even if there is a sense of joy because audiences were transformed. So, how do you market your business when you are tired? When the stack of business cards is stacked high? When your follow-up list is long? When […]

3 reasons why you need to start sharing your personal brand in the midst of the craziness

If you KNOW you need to start your business but have every excuse in the book:

(READ THE SUMMARY BELOW) If you KNOW you need to start your business but have every excuse in the book: You don’t have enough time You need to learn how to use this tech tool You need to start marketing Anddddd you keep procrastinating   Here are insights on how you can present your personal […]

Stop waiting. Start this before you need the $$$

There is something that entrepreneurs often forget when they are planning all of the details.

  Nervous about flipping the switch to start your business?  Because you don’t have everything “all together” yet? STOOOOPPPP the nonnnnnnsense.  You ain’t never gonna get it perfect. Just start. Before you are ready Before you have things organized Or perfect And for the ladies who are about to flip me the side eye……I’m talking to […]

Stop worrying about your marketing being perfect

If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you. And if you are a perfectionist who only submits flawless work,  I challenge you.  Stop worrying about it being perfect when it comes to YOUR marketing.  Just get it done.  Get more out there.  Stop […]

Why it’s so freaking hard to find your future customers

  But why is it so FREAKING hard to find these people on a regular basis???? You get all dressed up for a networking event.  Pass out a ton of business cards.  Schedule follow up via phone and email.  Spend hours on social media posting, liking, and following.  (Well, maybe it was only 20 min.  ‘Fess […]

If you build it, they WON’T come

I waited patiently.  I knew the question would come up.  It always does when I talk to someone who recently got the entrepreneurial “spark”.  You know that moment when you realize that your passion is something you can get paid for. So I can just put up a website and people will buy my service?  […]

Your Business will look EXACTLY the same next year if you don’t make this shift

      A few months ago, I was speaking to a group about social media strategies for small businesses.  One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers. We started talking offline.  And something came up during our discussion.  While she had a […]

2 ways Beyonce’ slayed her #Formation marketing

How you can incorporate 2 of Bey's marketing strategies to your own business.

Please don’t miss the AWESOME marketing strategy that Beyonce’s team used.   Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter. Beyonce SLAYED her marketing. Whether you are an expert or not even sure where to start with your own marketing, you can use these […]