Do you wish you had a better way to answer the question: : “So what does your business do?”
You might be attending a networking event. Or a family dinner with distant cousins and relatives. Or a power house conference where you are meeting dozens of people over a few days.
- How do you stand out?
- How do you capture their attention so they want to know more?
Most people tend to introduce themselves based on what they do. It’s a default in our society to give your name and job title. The problem is that it doesn’t tell the listener what makes you stand out. There is no way to differentiate between you and others who offer the same service.
If you introduce yourself with your title, the listener is likely to lump you into a box. Tell them you are a graphic designer and they think of the last two people that they met who are designers. Even though your skills are different. Talk about your web design business and they visualize the last web designer who didn’t finish the project. Share that you are a coach or some new fancy category and they will often give you a blank stare.
So don’t start with your title. Answer this question instead:
K.J. Naturals – 3 ways she is nailing her marketing game on Etsy. Not only does she have a great product but is nailing her marketing strategy. I highlight three ways below. Check them out https://mallaharidat.com/etsy-and-k-j-naturals-how-one-artisan-is-nailing-her-marketing-game/
I found KJ Naturals a few years ago during my ongoing OBSESSION for natural hair care products. I am always on the hunt for products that keep my hair healthy, easy to style, and my pockets happy. And when my daughter arrived with a different hair texture than mine, my obsession reached new heights. I read every blog, watched hours of Youtube videos, and turned my bathroom in a mini hair care outlet.
I have a ton of products that I’ve bought once or twice. But KJ Naturals is one of the few that I have purchased repeatedly. Why? Not only does she have a great product but is nailing her marketing strategy. I highlight three ways below. Check them out and think about how you can tweak these ideas and use them in your own business. Because she definitely has me coming back again and again to her store!
Dislike marketing? Rather be spending time DOING your business rather than finding customers? I get it.
Check out my suggestions in my first post.
We are not going after perfection here. But you need a plan. So have fun with your strategy day first and then come back to Step #2 and #3.
I was standing on line recently doing my holiday shopping and someone asked for pink bubblegum vodka.
Don’t hold judgment on me that I was in the liquor store shopping. I live with a toddler at home. lol
Without batting an eye, the clerk came from behind the counter and shared with the customer that she would search the inventory and see if she had something that would suit her taste. She kept talking with the customer about the types of liquors she preferred, her favorite vodkas, the best mixed drink she had, the worst drinks she had tasted, who she was buying the vodka for, etc.
Not once did she ask the question I had on my tongue – PINK BUBBLEGUM VODKA? Are you kidding me?