Category Archives: Marketing best practices

How to spark interest when asked “What do you do?”

Do you wish you had a better way to answer the question: : “So what does your business do?” You might be attending a networking event.  Or a family dinner with distant cousins and relatives.  Or a power house conference where you are meeting dozens of people over a few days. How do you stand out? How do […]

K.J. Naturals – 3 ways she is nailing her marketing game on Etsy

I found KJ Naturals a few years ago during my ongoing OBSESSION for natural hair care products.  I am always on the hunt for products that keep my hair healthy, easy to style, and my pockets happy.  And when my daughter arrived with a different hair texture than mine, my obsession reached new heights.  I read every […]

Why I’d rather be doing …………. rather than marketing – Part 2

Dislike marketing?  Rather be spending time DOING your business rather than finding customers?  I get it. Check out my suggestions in my first post. We are not going after perfection here.  But you need a plan.  So have fun with your strategy day first and then come back to Step #2 and #3.

What pink bubble gum vodka can teach you about your customers?

I was standing on line recently doing my holiday shopping and someone asked for pink bubblegum vodka. Don’t hold judgment on me that I was in the liquor store shopping.  I live with a toddler at home.  lol Without batting an eye, the clerk came from behind the counter and shared with the customer that […]

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