Short answer: You look professional and it’s a tax write off. But you might want to dig deeper.
How does this decision affect your business model, your brand, and your leadership style?
I know you are probably thinking: “Malla, I’m just getting a phone. It’s not that deep”.
Yeaahhhhh. It is. Adding an additional expense has a direct impact on your business. You want to consider a few things.
Like:
- Extra time – Someone has to answer it
- Extra money – There is a new bill
- Extra time – It can be a distraction
So how do you decide?
Before you jump into the final decision, consider creating a decision matrix. While it takes time to develop, it will save you in the long term. It’s pretty likely that you’ll make future business purchases. With the decision matrix in place, you’ll make them based on strategy AND your gut intuition. So consider these ideas: