I’m sure you could fill in that blank with a bunch of different things. You’d rather be DOING your business than: developing your marketing strategy; figuring out your target market, ideal client, most fantabolous client avatar coming up with ideas for how to spread the word about what you do or creating strategies why YOU […]
Category Archives: When You are Starting out
Not sure what to do to get your business started? Start with these posts first
I was chatting with a client recently about new products that she wanted to launch. She was so pumped because she just knew the products could really help her customers. Her enthusiasm was contagious. I couldn’t help but get jazzed with her. And then I started thinking. Is this really where she should spend her […]
Think you have what it takes to start a business? Of course you do. But you need to examine a lot more than just the traditional check lists for your business plan or your ability to display some highly hyped entrepreneurial characteristics. For example, how is your health? Yup. Bet you didn’t think that one […]
I was standing on line recently doing my holiday shopping and someone asked for pink bubblegum vodka. Don’t hold judgment on me that I was in the liquor store shopping. I live with a toddler at home. lol Without batting an eye, the clerk came from behind the counter and shared with the customer that […]
I’ve read countless lists what you need to do to start your business. But many are missing the mark. Some start with the technical questions like: Name your business (Have you ever tried to come up with a good business name? That could take months.) Determine your legal structure (Isn’t it the one that […]
I love this activity that I teach to help entrepreneurs figure out their unique positioning. I call it the “Water Bottle Activity”. When a customer thinks about buying water, they have at least 4-5 choices. What makes select the brand they do? And why do they often choose it every time? Ummm the ingredients are […]
It’s only a few days before one of my favorite holidays. I am dreaming of the sweet potato pies, the mac and cheese, the collard greens, the stuffing, the candied yams… But things are a hot mess right now with my schedule. I’m working on figuring out who is cooking and what time are we […]
If you haven’t read my earlier posts on Starting a Social Media campaign in 15 minutes, check them out. I designed this series to prevent information overload. And don’t get caught up on the ease of the steps. They are designed to be short and convince you to take action. Create your social media profile You’ll […]
Geeezzz. I hope it isn’t that painful for you. What exactly did you do in college? *wink *wink. LOL But yes, you need to get comfortable telling your story as it’s a key point that tells everyone why they want to buy from only YOU. For some, this is a no brainer. You err […]
I have found 10x more value from mentors who tell me what I don’t to hear rather than cheering for me when I do well. I love hearing applause as much as the next person. But where do I get the best results? Listening to the advice “I don’t want to hear”. I’ll share a problem […]