Category Archives: Your Customers Needs

The 3 “I”s to Why They Won’t Buy

Customers are particular about where they spend their money. The more you learn how to speak a customer’s language – ie. their true needs and wants – the more you will land sales. So check out this recent podcast episode. I share three tips on why your people won’t buy. You want to know about […]

Unlock Your Business’s Potential: Master the Art of Building a Prospect List for a Steady Stream of Customers

Do you wish that you could start a business and have an endless flow of customers? Of course. The challenge is that many entrepreneurs don’t think deeply about this idea.  They think deeply about WHAT their business does. But how to maintain an endless flow of customers? No one thinks about it. To be fair, […]

Black Friday: How to recover if didn’t get the results you wanted

Did you offer a Black Friday promotion and get less than lackluster results?  Perhaps it was your first time and you are totally disappointed that no one purchased.  Or you have tried Black Friday sales before but are still not seeing the numbers you want. Let’s take a deep dive.  After receiving way too many […]

Stop waiting. Start this before you need the $$$

  Nervous about flipping the switch to start your business?  Because you don’t have everything “all together” yet? STOOOOPPPP the nonnnnnnsense.  You ain’t never gonna get it perfect. Just start. Before you are ready Before you have things organized Or perfect And for the ladies who are about to flip me the side eye……I’m talking to […]

Stop worrying about your marketing being perfect

If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you. And if you are a perfectionist who only submits flawless work,  I challenge you.  Stop worrying about it being perfect when it comes to YOUR marketing.  Just get it done.  Get more out there.  Stop […]

Why it’s so freaking hard to find your future customers

  But why is it so FREAKING hard to find these people on a regular basis???? You get all dressed up for a networking event.  Pass out a ton of business cards.  Schedule follow up via phone and email.  Spend hours on social media posting, liking, and following.  (Well, maybe it was only 20 min.  ‘Fess […]

If you build it, they WON’T come

I waited patiently.  I knew the question would come up.  It always does when I talk to someone who recently got the entrepreneurial “spark”.  You know that moment when you realize that your passion is something you can get paid for. So I can just put up a website and people will buy my service?  […]

Your Business will look EXACTLY the same next year if you don’t make this shift

      A few months ago, I was speaking to a group about social media strategies for small businesses.  One of the participants asked several questions about how to increase her already sizable number of Facebook and Instagram followers. We started talking offline.  And something came up during our discussion.  While she had a […]

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