Be the CEO of your business and do a vision board

When I first heard about vision boards, I thought they were for people who believed unicorn poop is magical and money trees do really grow. I was too busy sweating in the trenchesWhen I first heard about vision boards, I thought they were for people who believed unicorn poop is magical and money trees do really grow.   I was too busy sweating in the trenches.

  • Focusing on SWOT analysis and keeping the damn lights on
  • Finding new customers and keeping them happy
  • And my all time favorite, return on investment. Or as I like to think about it – will my blood, sweat, and tears today pay off tomorrow?

I didn’t have no stinkin’ time to be pasting pictures on a posterboard. I was building a business!

Until I realized recently how vision boards REALLY work.

Why you are not a CEO unless you do this for your business

Vision boards give you the opportunity to fully step into the CEO role. You get to dream big and set the vision for the company.

  • What is possible ?
  • What impact could you make if your product or service comes to market?

In the early stages of a business, this is a no brainer. You have plenty of time to do this. And this is often the FUN part of getting started.

When I talk to people who are still in the early stages, they talk in this language.   What they dream about. Being able to make a difference. Their goals.

But once you get started, it’s hard to think big. There are too many things to juggle. Like:

  • Accounting and dealing with the books
  • Legal issues
  • Harassing clients who “forget” to pay you
  • Learning new technologies to “save” you time
  • Finding good sub-contractors and employees to help you deliver quality work
  • Finding clients that you want to work with

These soul sucking tasks often take twice as much time as you thought and require you to constantly put out fires.

It gets hard to step away and think big.

Why you can’t do a vision board during your day to day routine

And even if you have the time, you often have a bigger problem


Yes. When you are dealing with big issues or stuck in a day to day struggle, it’s hard to think about possibilities, dreams, and ideas.

Yet that is EXACTLY the foundation that you need in your business.

Yes, you need to be solving your client’s problems. And providing a needed service that produces a profit.

But you also want to build your overall company on a larger vision. Something that gets people engaged to do business with you.


Because you stand for what they stand for.

So don’t overthink this.

If you are like me, you have stacks of notebooks and books about all things on how to run your business better.  You’ve been to dozens of conferences.  Attended enough networking events to win honorary degrees.

But if you haven’t taken time to step away from the day to day – plan for it.

The best way to start your vision board exercise

The best option is to take a few days and go out of town. Yes, I know it costs money. Honey, Groupon and got deals. And if you are into travel hacking, use the rewards from your credit cards.  (Which is one of the few ways I recommend using credit cards without hesitation).  Track flights via Google Flights or ITA.  Or use the new startup in town, Airfordable, that let’s you “lay-away” for your flights.

Yes, girl I can go there with you. #keepingitreal

And if you are complaining that you don’t have the time – figure it out. There are always ebbs and flows in your business cycle.

Honey, you DESERVE this. You NEED time away to refresh and recharge.

When you return home, you will be in a MUCH clearer state of mind.

You’ll be able to solve better solve problems your business is having.

Which translates into more profits.

I bet you’ll probably be willing to try new routines. I started going to bed at a decent time after a recent vacation. Yesssss!

You might even be in a different mental space that invites new people in your network.  People who have the tools to help you solve the “bigger” problems. It’s always much easier to hear tough suggestions after you return home with new eyes.

Smiling yet?

And if you can’t escape to do your vision board

I got you. Spend 1 day in a space completely different from your own. Go to Breather if you are in a big city. Or go el cheapo and squat at your local Starbucks and keep your cup refilled.

Honey, it don’t matter where.

Bring 1 or 2 other like minded friends or go solo so you can get more done.

Start first by reading or doing some journaling. Or take a long walk in nature.

DO not start with an action step or specific activity. Because you need time to decompress and refocus.

Then sit down and start to dream big again. Start to envision what is possible for you.

  • What is possible for your business.
  • What you want out of life.
  • What those who are impacted by your business will gain – ie. customers, vendors, employees.

Step back and dream big.


Put those pics down in your board.

And use those ideas to build your business model and long term business plan. You’ll create a business that makes you smile AND makes you money.

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