Malla Haridat is an award winning speaker, author, and founder of New Designs for Life Training.


Malla has been recognized by the Mayor of New York City for her work as a mentor to entrepreneurs.

She has won the NYC Small Business Award for entrepreneurship innovation.

The New York Times did a full-page article on her work and said “Malla Haridat gets people thinking like an entrepreneur.”

Malla Haridat is a contributor to Black Enterprise Magazine, HuffingtonPost, Fox Small Business, and Inc and has been featured on ABC and FoxShe has spoken to large conference audiences including Fast Company, INC 500, and Black Enterprise as well as local high school students.

Malla has a degree from Columbia University and is the former Vice President of College Relations for the New York chapter of the National Board of African-American HR professionals.

She specializes in teaching people how to tackle the big question marks in their life to get the most important answers needed to experience success.

Malla started her entrepreneurial pursuits at age 16 when she sold the car she inherited from her grandmother to start a vending machine company.  When she’s not working, she’s teaching her young daughter how to take advantage of life through entrepreneurial thinking.




The Hidden Factors of the Entrepreneurial Mindset 

Among employers, an entrepreneurial mindset is one of the most sought-after professional character traits. Whether starting a business or working within a company, the entrepreneurial mindset is the problem-solving, action-oriented, get-things-done way of being, without a lot of resources, that moves organizations forward.

However, there are many misconceptions about what the entrepreneurial mindset is, and how to cultivate it. In this fun, interactive, and engaging presentation, Malla Haridat breaks down what people know about success by implementing the entrepreneurial mindset.


Why You Should Forget Goal Setting and Focus on Implementing Goal Getting



We constantly hear about the importance of setting goals. The dirty little secret about goal setting is that if setting a goal were enough; we’d have way more successful people. So what are the reasons many people fail at achieving their goals? It’s not that they aren’t excited about them—it’s actually about how to stay consistent in moving toward them day to day. When any set goal breaks down, it’s usually because it stops being worked on after the initial “puppy love” phase of setting the goal.

But what if there were another way? What if there were a way to make a goal stick for the long run? There is a way, and that is to move away from “Goal Setting” and move to “Goal Getting.”


The Woman’s Underground Guide to Entrepreneurial Success

In the workforce, a woman make 86 cents to a man’s dollar. In entrepreneurship, that figure is 70 cents to male counterparts in the same industry. Clearly there is a disparity here.  

Where does this come from—and why does it currently exist? In this hard-hitting presentation, Coach, Malla Haridat unearths what is really holding women back—and keeping them from succeeding at the levels they should.

This program is vital if creating equity is important to you. This presentation reveals shocking reasons why women aren’t experiencing the same success as their male peers and how they can take action to ensure their value is acknowledged.

Advanced Entrepreneurial Training (40-Hour Training)

If you are looking for a full-service training program that takes entrepreneurs from start to launch, and on to the initial growth phase, then this is the only intensive that you will ever need.

Advanced Entrepreneurial Training (“AET”) training is not a fluffy, pie-in-the-sky experience that teaches the “what”—but not the “how.” It helps startups to realize their goal of launching then growing a fully functional and self-sustaining business, via a fun, interactive, and effective training.




Press Links

New York Times – An Entrepreneur Practices What She Teaches

Black Enterprise – A Black Businesswoman in China

Black Enterprise – Managing your Cash Flow

Fox Small Business – 5 Steps to a Small Business Loan

Good Day Street Talk – Female Entrepreneurs

Huffington Post – Three Ways to Build Visibility When You Don’t Know Where to Start

Inc Magazine – How to Make the Most of Resources for Black Business Owners

Inc Magazine – How to Write a Summary Business Plan – How to Get Out of Your Own Way In Business

In the Know Yahoo – Latino Equal Pay Day: Wage gap costs Latinas $28k a year

Norwood News –  Making it the Business World, Courtesy of WE Connect


Podcast Interviews

The Deep Man Show – Malla Haridat: Empress of Business

Basic Brown Nerds – How to Crush Your Sales Plan

Social Savy – How to Uncover What You Don’t Know About Running a Business

Hack the Entrepreneur podcast – Take a Step Back and See What is Important

Dog Trainers Connection podcast – Kickstart Your Potential

Women Making it Work

Money Doesn’t Grow on Trees – Finding Your Business Breakthrough Coach



Subject Matter Expert in Verizon’s Small Business Digital Ready program


Sweet Entrepreneurs


Using Social Media for Your Career and Personal Life – Malla Haridat

Malla Haridate Teaches Social Media Strategies that Turn Expertise Into Cash

Maximizing LinkedIn

A short sample of prior speaking events include:

  • Association of Black Foundation Executives
  • Association of MIT Alumnae
  • Bank Street College
  • Barnard College
  • Black Enterprise Kidpreneurs/Teenpreneurs Conference
  • Borough of Manhattan Community College
  • Columbia University, School of International Pubic Affairs
  • Enterprise-Rent-a-Car
  • Fast Company Magazine
  • INC Magazine
  • National Association of Professional Organizers
  • National Urban Fellows
  • New York Women in Business
  • Ogilvy
  • Partnership for After School Corporation
  • Pierre Toussaint Scholarship Program
  • PYP Freelance Business Development Summit
  • Rogue Media
  • Queens Economic Development Corporation
  • U.S. Department of Transportation


We would love to hear from you! Please fill out this form and we will get in touch with you shortly.

    Your email address will never be sold or passed on.
  • This field is for validation purposes and should be left unchanged.