Tag Archives: build a business

The Freelance Isn’t Free Act: 3 tips to leverage this NYC opportunity

I’m still in shock.  The New York City Council recently passed the nation’s first bill that protects freelancers who are not paid on time. Yesssss!!  This is a game changer. The bill will protect New York City based freelancers who are not paid by their clients.  Highlights include: Freelancers can require payment within 30 days If […]

Why service professionals struggle when they start a business

Over the years, I’ve encountered many people who want to start a service business.  Rather than working any longer for “The Man”, they opt to hang up their own shingle.  No more office politics.  No unfair promotions.  Just the projects that they are enjoy.  And checks that they don’t have to share!  Yessssssssssss!!! Most working professionals […]

Why it’s so freaking hard to find your future customers

  But why is it so FREAKING hard to find these people on a regular basis???? You get all dressed up for a networking event.  Pass out a ton of business cards.  Schedule follow up via phone and email.  Spend hours on social media posting, liking, and following.  (Well, maybe it was only 20 min.  ‘Fess […]

2 ways Beyonce’ slayed her #Formation marketing

Please don’t miss the AWESOME marketing strategy that Beyonce’s team used.   Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter. Beyonce SLAYED her marketing. Whether you are an expert or not even sure where to start with your own marketing, you can use these […]

#No2016Resolutions for your business

Don’t bother making New Year’s business resolutions this year.  Make a two month or three month goal.  Super busy and can’t see that far?  Develop a  two week goal. Why? Because New Year’s resolutions don’t work.  You’ll lose focus too easy.  Or find new goals and get distracted.  And once you miss the target, you’ll lose […]

Want more sales? Start listening

If you find selling hard, let me offer a suggestion which could make it easier: Stop talking Start listening Yes, stop telling people what you do.  Don’t tell them your title.  Or what your service offers.  Or how many different colors, sizes, bells, and whistles your product comes with.  And definitely don’t use industry terms […]

The #1 question I hear from Entrepreneurs

“Help me make more monnnneeeeeeeeeeyyyyy!” Many people start businesses because of a moment of “Eureka”! They are in love with (Blank).  Someone asks them to provide (blank) and hands them dollars for a job well done.  The person providing (blank) thinks “I love this stuff and someone PAID me to do it?”. So they hang up […]

Your sucky time management isn’t the problem with your business

It always seems like time is the enemy.  You aren’t making enough money because you can’t seem to get everything done?  There is too much “to do” and not enough time. I hear this scenario all of the time from entrepreneurs.  I woke up motivated, Malla.  I had a PLAN!  A few marketing tasks.  Some […]

Your hot mess: No you can’t serve all clients

I’ve heard it a thousand times – “Malla, my service is perfect for E.V.E.R.Y.B.O.D.Y”. No it’s not. You can’t sell to everyone. But I get it. You need cash flow. You want to establish your business name. So you’ll sell to anyone who is willing to buy. Let me recommend you try it this way: […]

Let’s solve your Oct-Dec ’14 biz problems

Y’all I’m going renegade here. Send me your “stuff” and I’ll help you solve your business problems. Yup. Send me your 2014 business goals and the top problems you are dealing with. What amazing goodness do you get ?? I’ll help you put together the plan. The plan that will transform your business from a […]

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