I’m still in shock. The New York City Council recently passed the nation’s first bill that protects freelancers who are not paid on time. Yesssss!! This is a game changer. The bill will protect New York City based freelancers who are not paid by their clients. Highlights include: Freelancers can require payment within 30 days If […]
Customers want something new. You might have heard that Wal-Mart is closing stores in several small and rural communities. It’s a tough blow for many of those communities. Because their small businesses were hit hard when Wal-Mart came to town. And now that they are leaving, customers are stuck with few options. My friends, that […]
Prove that you have a business. Earn your first check. Gain your first three sales. And be stuck with a check you can’t cash because you ain’t got a legal structure. It might seem counterintuitive to much of the advice that you read about start-ups. But hear me out on why I’m suggesting you start with […]
I’ve heard it a thousand times – “Malla, my service is perfect for E.V.E.R.Y.B.O.D.Y”. No it’s not. You can’t sell to everyone. But I get it. You need cash flow. You want to establish your business name. So you’ll sell to anyone who is willing to buy. Let me recommend you try it this way: […]
A friend of a friend reached out to me recently for help on finding a location for her business. She has her Masters in Education and wants to start a childcare center in her community. As we started talking I realized that she had a challenge that many start-up entrepreneurs face: How do I […]
I attended a group biz plan pitch and had an “aha” moment about the importance of having a solid mental game. I watched 5 groups pitch business plans ideas. They were innovative. Well researched. HUGGEEE focus on creating a positive impact. And what caught me off guard was that they were teenagers who were presenting!! […]
Not sure you can make money doing what you love? You can! Even if you want to start a service based business. First if you haven’t read Part 1 – check it out! There is a way to combine your talents into a business model that pays. Check out the two tips below.
Is there something that you love to do? A talent you have? Something that you know you are good at? I remember the first time that I “found” one of my talents. I had to teach a group of rowdy 6th graders in an afterschool program when the main instructor failed to show up. I […]
Dislike marketing? Rather be spending time DOING your business rather than finding customers? I get it. Check out my suggestions in my first post. We are not going after perfection here. But you need a plan. So have fun with your strategy day first and then come back to Step #2 and #3.
I’m sure you could fill in that blank with a bunch of different things. You’d rather be DOING your business than: developing your marketing strategy; figuring out your target market, ideal client, most fantabolous client avatar coming up with ideas for how to spread the word about what you do or creating strategies why YOU […]