Tag Archives: marketing

Should I accept half of my regular rate if I really need the money?

Need to decide to take a project earning much less than your usual rate? Here are some tools to make the decision

It’s a common problem when you freelance/consult. You have a group of good paying clients. Life is rosy. Invoices and cash are coming in. Bills and expenses are paid on-time.   Until you reach the famine period. Where the work dries up. And you are stuck trying to figure out how to make rent/lights next […]

3 reasons why you need to start sharing your personal brand in the midst of the craziness

If you KNOW you need to start your business but have every excuse in the book:

(READ THE SUMMARY BELOW) If you KNOW you need to start your business but have every excuse in the book: You don’t have enough time You need to learn how to use this tech tool You need to start marketing Anddddd you keep procrastinating   Here are insights on how you can present your personal […]

Stop worrying about your marketing being perfect

If you are trying to juggle the “crazy” of finding new clients while managing your existing clients, I salute you. And if you are a perfectionist who only submits flawless work,  I challenge you.  Stop worrying about it being perfect when it comes to YOUR marketing.  Just get it done.  Get more out there.  Stop […]

2 ways Beyonce’ slayed her #Formation marketing

How you can incorporate 2 of Bey's marketing strategies to your own business.

Please don’t miss the AWESOME marketing strategy that Beyonce’s team used.   Whether you agree with the politics, social media discussion, or even liked her Super Bowl performance – it doesn’t matter. Beyonce SLAYED her marketing. Whether you are an expert or not even sure where to start with your own marketing, you can use these […]

K.J. Naturals – 3 ways she is nailing her marketing game on Etsy

I found KJ Naturals a few years ago during my ongoing OBSESSION for natural hair care products.  I am always on the hunt for products that keep my hair healthy, easy to style, and my pockets happy.  And when my daughter arrived with a different hair texture than mine, my obsession reached new heights.  I read every […]

Why I’d rather be doing …………. rather than marketing – Part 2

Dislike marketing?  Rather be spending time DOING your business rather than finding customers?  I get it. Check out my suggestions in my first post. We are not going after perfection here.  But you need a plan.  So have fun with your strategy day first and then come back to Step #2 and #3.