Tag Archives: research

Why I’d rather be doing…… than marketing my business

I’m sure you could fill in that blank with a bunch of different things. You’d rather be DOING your business than: developing your marketing strategy; figuring out your target market, ideal client, most fantabolous client avatar coming up with ideas for how to spread the word about what you do or creating strategies why YOU […]

What pink bubble gum vodka can teach you about your customers?

I was standing on line recently doing my holiday shopping and someone asked for pink bubblegum vodka. Don’t hold judgment on me that I was in the liquor store shopping.  I live with a toddler at home.  lol Without batting an eye, the clerk came from behind the counter and shared with the customer that […]