Tag Archives: target market

Why it’s so freaking hard to find your future customers

  But why is it so FREAKING hard to find these people on a regular basis???? You get all dressed up for a networking event.  Pass out a ton of business cards.  Schedule follow up via phone and email.  Spend hours on social media posting, liking, and following.  (Well, maybe it was only 20 min.  ‘Fess […]

Want more sales? Start listening

If you find selling hard, let me offer a suggestion which could make it easier: Stop talking Start listening Yes, stop telling people what you do.  Don’t tell them your title.  Or what your service offers.  Or how many different colors, sizes, bells, and whistles your product comes with.  And definitely don’t use industry terms […]

Your hot mess: No you can’t serve all clients

I’ve heard it a thousand times – “Malla, my service is perfect for E.V.E.R.Y.B.O.D.Y”. No it’s not. You can’t sell to everyone. But I get it. You need cash flow. You want to establish your business name. So you’ll sell to anyone who is willing to buy. Let me recommend you try it this way: […]

Why I’d rather be doing …………. rather than marketing – Part 2

Dislike marketing?  Rather be spending time DOING your business rather than finding customers?  I get it. Check out my suggestions in my first post. We are not going after perfection here.  But you need a plan.  So have fun with your strategy day first and then come back to Step #2 and #3.

Why I’d rather be doing…… than marketing my business

I’m sure you could fill in that blank with a bunch of different things. You’d rather be DOING your business than: developing your marketing strategy; figuring out your target market, ideal client, most fantabolous client avatar coming up with ideas for how to spread the word about what you do or creating strategies why YOU […]

Are you listening to your business mentor?

I have found 10x more value from mentors who tell me what I don’t to hear rather than cheering for me when I do well. I love hearing applause as much as the next person.  But  where do I get the best results?  Listening to the advice  “I don’t want to hear”.    I’ll share a problem […]

Will the real target market please stand up?

How do you really determine who your target market is?  I mean your REAL target market – not the one you made up when you were writing a business plan.  Who are the people who will purchase your products or services ? The best way to identify your target market is to use data and […]