Are You Stuck in the Feast-or-Famine Cycle? If you’re a service-based entrepreneur—a coach, HR consultant, web designer, or graphic artist—you probably know the drill: Spend hours marketing and networking. Land a few clients. Get busy with deliverables. Forget all about sales and marketing. Then one day you look up, your projects are wrapped, and your […]
Tag Archives: USP
I’m sure you could fill in that blank with a bunch of different things. You’d rather be DOING your business than: developing your marketing strategy; figuring out your target market, ideal client, most fantabolous client avatar coming up with ideas for how to spread the word about what you do or creating strategies why YOU […]
How do you really determine who your target market is? I mean your REAL target market – not the one you made up when you were writing a business plan. Who are the people who will purchase your products or services ? The best way to identify your target market is to use data […]